Wuhan Star Sails Cross-border: Amazon's recent favorable decision-making for sellers is frequent, and foreign trade has ushered in new development

Sellers who are familiar with the Amazon platform know that Amazon has vigorously promoted the brand building of cross-border sellers in recent years, and the platform has launched various brand support programs in order to better encourage sellers to build brands. Sellers who conduct brand building and trademark backup on Amazon will have the right to build their own product listing A + pages on the platform, which will also gain more traffic and order conversion for the product.

According to Xingqihang, Amazon provides new and more module types for the product description section of A+ pages. Videos, image carousels and interactive hotspots can better serve product listings, and Amazon brand sellers will also be eligible. Harvesting more advanced A+ content is expected to increase sales by 20%.

During major promotion periods, sellers can use A+ content to publish more advanced content for all registered ASINs, and the access rights of advanced A+ will be fixed at the end of each month for authorization, and Amazon will announce that it will release such content later. If the service content is charged, the seller will also notify the seller whether he or she chooses to activate the relevant permissions later.

Amazon has another important decision in the near future. According to foreign media, Amazon is acquiring more than 51% of the equity of Indian logistics company Ecom Express for US$500-600 million in order to better establish an internal logistics department. If the transaction is realized, Amazon will gain a huge internal supply chain, and it will also better help the delivery speed of related businesses, providing strong support for Amazon to expand the Indian market. Unlike the cross-border platforms in India and South Asia and Southeast Asia, Amazon has not yet established its own logistics department. If Amazon can negotiate and win the shares of the logistics company, the Amazon India market will also usher in a new stage of rapid development.