Stars set sail: Amazon's operations not only select products and launch new products, but also require multi-dimensional management

For the operation of Amazon, many people say that "seven points depend on product selection, and three points depend on operation". Xingqihang believes that product selection is also a key component of operation, and the stable development of the store can only be achieved by integrating the overall operation work. . Many novice sellers don’t quite understand the content of operation. They only know about product selection and daily operations. In fact, they also include daily store data inspection and analysis, product listing optimization, product and store marketing and promotion, and customer after-sales service experience. Operations are not A single repetitive job.

The fixed-point monitoring and inspection of important store-related data is a must for daily work, which is related to the development plan of the store. If anomalies are detected from the data, they can also be checked for the first time. Through system data analysis, we can find out what causes the data anomalies. Yes, it is also good to adjust the strategic direction of the operation of the store in a targeted manner.

However, product selection and product listing optimization are intermittent tasks, not necessary for daily work. Product selection requires a systematic market research. It is not so easy to decide the direction of product development. It is often necessary to integrate current consumption. It is determined by many factors such as market demand, popular trends of product categories, market life cycle, and profit growth space. The product listing optimization is mainly aimed at the old listing links, and optimizing them makes it easier for consumers to pay attention and love.

In order to achieve product sales growth, exposure, clicks and conversions are all indispensable, and a lot of operation is focused on how to effectively improve product exposure and conversion. Marketing promotion is essential, which can be Paid advertising on the site can also be the brand marketing effect of off-site social media.

In addition, it is also crucial to provide consumers with a better service experience. Sellers must always be customer-centric, learn to empathize, pay attention to customer service experience, and bring consumers a good after-sales experience. , which can greatly increase the repurchase rate of consumers.