As we all know, the bonus period of the Amazon platform has passed. Now if the big guy wants to be successful on the Amazon platform, it is not an easy and simple thing to win a large amount of profit, and the same is true of launching new products. Next, Xiaoda will focus on telling you how to promote new products on Amazon. Friends who want to know the dry goods, quickly take the notebook and write it down!
We all know that one of the most important factors in product ranking is sales velocity, expressed by click-through rate (CTR) and conversion rate (CR). While the click-through rate is determined by the main image, comments, title, price, etc., the CR is determined by the copy, the remaining product images and the price.
Three Important Steps to Amazon New Product Promotion
The truth is so simple, but it is often easier said than done. The problem here is this: The new product needs to sell well from the start and be ranked first. Therefore, if you are really optimistic about this product, you should spend more thought and energy on product promotion and sales in the early stage, and even some expenses to maintain the sales and ranking of the product. The introduction of new products is mainly divided into the following three steps.
Our three-step strategy starts with the first few orders of new product sales, when it is more important to win buyer reviews. Once you have collected 3-5 reviews, drive paid traffic to your product to kickstart the Amazon flywheel, drive further sales, and eventually start ranking in the first few pages of search results.
After conducting a thorough and detailed research on the new product, and having created a list of SEO-optimized products that can be used at any time, Xiaoda will lead you to further magical operations, hee hee. The main focus is on how to optimize your Amazon product listings, the complete guide to higher Amazon SEO rankings, and the Amazon product image optimization guide.
1. Get the Rolling Ball Effect: Develop offers that customers can’t refuse
Inexpensive and often more popular. Lowering the price of a product is the easiest way to increase initial demand, especially if you make people feel that they are getting a certain benefit, they tend to like the product, and even share it with friends and family Promote consumption.
With giveaway (US only)
You can get your new product as part of a giveaway on Amazon itself. While the winner gets your product for free, other entrants can buy your product at a discount. The key is to ask people to watch a video of the product before entering the giveaway, in the hope that even if they don't win, it will prompt participants to make a discounted purchase.
The downside? You have to have a really good product video, which is usually very expensive to produce.
Upsell with already successful Amazon products
Unfortunately, simply discounting new products on a regular basis doesn’t work because people first need to find the product and then buy it, so Xiaoda suggests creating a discount structure that associates your new product with your bestsellers. Then, if consumers buy the two products together, they get a discount. To do this, you can set it up under Manage Promotions in the Inventory tab of Seller Central.
Of course, by doing this you are putting both products in the same boat, the problem is that this strategy only works if the new product complements your best seller. Otherwise, the probability of people buying both products together is very low.
Both of the above methods work with the system Amazon offers you, with varying success rates. In fact, online seller feedback and our own experience show that the best way to create your first sale is to direct external traffic to your new Amazon listings.
Direct Amazon traffic to your product listings
Unless the product has a good prospect and the timing is right, it is difficult for a new product to sell on Amazon at first and soar, because products that rank below the first few pages of search results have little chance of being viewed by customers. Therefore, the purpose of using external channels at this time is to get your Amazon product listed in front of potential customers who are willing to make a purchase.
The key is to find and connect with your target group, get them interested and make a successful purchase, ideally. It's easier if you're already selling on Amazon and actively building an audience.
Offer your email list an exclusive discount code
If you run an online store outside of Amazon where you already collect email addresses, you can take advantage of them. If most of the people on the list have likely purchased before or are interested in your product line, then you offer them an exclusive discount via an email newsletter with a link to the new product listing, which can often boost your sales on Amazon Some opportunities to sell and create successful products.
However, building an email list from scratch is a lot of work, it takes time and experience, and it’s not a one-time thing. But in the long run, things like this are hard for a lot of people to stick with, and if you win by surprise, then you usually get paid. So, if you are currently preparing to expand your product range and have a few months to plan a launch, building a new email list via social media, your online store or landing page has the potential to be effective in creating external traffic for your product list of ways.
Another way to reach the right audience is through influencer marketing. You can assign discount codes to influencers in your niche and ask them to link to your product listings. This may also help provide social proof when product reviews are spares. However, keep in mind that you are losing extra income because you have to pay influencers a lot of commissions often. Receive orders from the whole station, rush to sell non-manual, non-software, the time to make a cup of coffee can be done, and the card lz0127zsx for overseas travel
Connect with your audience via Facebook
There are three ways to take advantage of Facebook.
Depending on the product you're selling, you can find relevant Facebook groups whose members may be the right target audience for your new product based on their interests or hobbies. Be sure to message the group admin and ask for permission to post a link to your listing for the discount code.
Another way to harness the power of Facebook is through advertising. Facebook allows you to fine-tune the targeting of your ads so you can reach people who might be interested in your offers. However, if you've never run a Facebook ad before and aren't sure what you're doing, it could quickly cost you more than you could have otherwise budgeted for.
Add an interactive element to your Facebook promotions with Facebook Bots – it's the most effective way we know to make your first few sales.
2. Create Social Proof: How to Get Reviews for New Amazon Products
With the first few sales challenging, convince customers and then leave reviews. Customer reviews are important. Put another way, from the buyer's point of view, a product without any reviews looks suspicious. Communicating with buyers who have already purchased the product is an important factor in many shoppers' purchasing decisions.
Marketing with PPC campaigns: We’ve found that PPC campaigns often fail for products that don’t have at least some reviews. Therefore, you should only start a PPC campaign (thus creating more significant sales) once a product has received at least 3-5 reviews.
Create unexpected little surprises
On Amazon, customers expect to receive well-functioning products in a timely manner. Customer service that meets these minimum standards will hardly get you the first few reviews. This is why you should try to create small surprises for your customers, thus encouraging them to leave reviews for great customer service.
Such little surprises can come in the form of freebies, discounts on your next purchase order, or valuable information/online resources that complement your product.