Amazon sellers should all know that the platform has invented a lot of eye-catching drainage icons, which can help sellers increase the sales of their products while regulating sellers’ behavior.

Best seller logo:

You can get the one that ranks first in sales in this category, and you can get the BS logo of multiple category nodes at the same time with the same link;

New Release logo:

Those who get the first growth rate of new products in this category can be obtained, and most products need to be obtained within 90 days of new products being put on the shelves;

Amazon's choice logo:

The one that ranks first in conversion rate and sales among the corresponding related keywords can be obtained, and the same link can obtain the AC mark of multiple different keywords at the same time.

However, some sharp-eyed sellers found that Amazon secretly added a "little blue label" to some product listings, but not all sellers have this label, but sellers who have participated in the transparency program have the opportunity to obtain it. The small blue label is displayed as shown in the following figure:

Image source: Amazon's official public account

Products that have obtained this mark will see a blue eye-catching "T" mark in the Additional Details section below the five-point description on the details page, letting consumers know that the product has been protected by Transparency for the first time.

1

What benefits does " Little Blue Label" bring to sellers?

1. At first glance before the sale, attract the attention of users, and improve the favorability in a straight line

Image source: Amazon's official public account

When buyers open the product details page, they will be attracted by the "little blue label" at first sight, so that buyers can know that the product has been verified and confirmed as genuine before delivery. On the one hand, it shows the protection of the brand to consumers, and on the other hand, it can also help improve consumers' trust and goodwill for the product, so you can place an order with confidence!

2. After-sales remind consumers to scan the code for inspection, and the favorability will be improved to a higher level

For products that have joined the Transparency Program, Amazon allows sellers to place a small card in the product, and sellers can use this small card to display brand information to consumers, but they must comply with Amazon's requirements.

On the front of the small card, there are information such as the brand's name, email address, official website, social media account, etc., which can make consumers feel the seller's intentions, so as to pay attention to the store and increase the exposure of the brand.

Front of Transparency Small Card

Image source: Amazon's official public account

On the back of the small card, according to the situation of the brand, choose 1 of the 7 officially permitted scan codes. The guide language can help consumers understand what information they can see after scanning the code. For example, they can watch the product operation instruction video, installation video, time-limited discount, and scan the Transparency barcode on the product package to check whether it is genuine. Learn more More information about the product and brand, etc.

Back of Transparency Small Card

Image source: Amazon's official public account

3. Remarketing after sale to increase the repurchase rate

Buyers can scan the transparent program label to directly enter the listing page for secondary purchases. The label records the discounts provided by buyers in the form of repurchase, as well as video explanations and beautiful pictures of secondary purchases and sales provided for buyers, and You can also comment directly or share on social media.

Image source: Amazon's official public account

In general, by joining the Transparency Program, sellers can “implant” in all aspects of pre-sale and after-sale through Transparency, which deepens the impression and understanding of the brand in different links of consumers’ shopping and receipt. It can also better guide consumers to leave positive comments, promote brand word-of-mouth marketing, and increase the repurchase rate.

2

How can sellers join the Transparency Program and have a "little blue label"?

Participating in the Amazon Transparency Program requires not only a fee, but also certain conditions. Officially, the application conditions and fees for Transparency are as follows:

Application conditions: Currently open to brand owners who have completed the Amazon Brand Registry (must have an R mark)!

Cost: For ASINs who join the program for the first time, each ASIN can enjoy 20,000 free codes for 1 year after the protection is turned on. Add multiple ASINs, the number of free codes can be stacked, and the number of ASINs is unlimited!

After each ASIN reaches 20,000 codes, it will be billed from 1 cent to 5 cents. After joining, you will get the Transparency mark, no additional application or payment is required!

Does that mean that as long as you join the Amazon Transparency Program, you can have a "little blue label"?

Some sellers said that the blue label is not what you want, you can get it if you want. According to the news, this logo is currently assigned by the system's automatic identification!

Amazon officials also reminded: the product has joined the transparency program, which does not mean that it has a small blue label immediately!

Sellers should remember that after an ASIN joins the program, only when the ASIN maintains the Transparency barcode correctly can it meet the qualification for adding this mark. For ASINs that have already joined the program, it is also necessary to keep each product of the ASIN correctly labeled. Mark, have a chance to get this mark!

Although the "Little Blue Label" and various small card programs are one of the means by which Amazon promotes Transparency (transparency program), in any case, it does bring certain help and effects to sellers, and it is inevitable to survive on the Amazon platform. It is still necessary to follow the rules and trends of the platform.

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