On the Amazon platform, products are often forcibly removed or removed for various reasons, some of which are dangerous, and some are due to complaints or non-compliance. This time, Amazon will remove a large number of products that are easy to melt.

Yesterday ( September 6), Amazon’s US station issued an announcement saying that Amazon implemented a new fusible product shipping policy for fusible seller-delivered products due to an increase in consumer complaints related to fusible products. Starting September 21, 2022, Amazon will remove all meltable ASINs and will charge a removal fee per item removed.

"Meltable" merchandise refers to all heat-sensitive merchandise, including but not limited to chocolate or fondant, as well as select jelly and wax-based merchandise. This Amazon shipping policy is designed to protect the consumer shopping experience by ensuring that heat-sensitive products are received in satisfactory condition.

Judging from the list of meltable products given by Amazon, there is no product name, description or other details, only ASINs, and there are nearly 450,000 ASINs involved .

It should be noted that after this policy takes effect, if a merchant receives multiple meltdown complaints, Amazon may remove the merchant's offer and suspend or deactivate the merchant's Amazon selling account, and any related accounts.

It’s not that Amazon can’t sell such products year-round, though, and the announcement shows that FBA only accepts fusible goods from October 16 each year to April 14 of the following year. Fusible inventory stored or shipped to Amazon fulfillment centers between April 15th and October 15th each year will be marked as "unsellable" and disposed of, subject to appropriate removal fees.

Also, during the summer months, products stored in Amazon fulfillment centers must meet quality standards ( 75 to 155°F, or 23.9°C to 68.3°C) to protect the integrity of the product during storage and shipping.

In response, some sellers said that Amazon itself also sells products such as chocolate and candles, but it does not apply this policy to itself. Other sellers believe that Amazon needs to maintain a balance between maintaining the consumer experience and the expectations of the merchants, making the shipping and handling of these products flexible, allowing sellers to set up next-day shipping only for fusible goods.

Some sellers also said that the policy is not strict, because low-temperature plastics can also melt in very hot weather, and even boil eggs outside. What's the point of deciding to remove it now that the summer and meltable period is coming to an end and the product can be sold again soon? It should be removed around May to be more logical.

In short, judging from the comments of sellers under this announcement, there are very few voices of support, and more skeptical or unnecessary attitudes.