Amazon sellers change from a large warehouse to a “negative” in just a moment.

The peak season is coming, which is a good time for Amazon sellers to do a lot. Unfortunately, Amazon's operation has severely limited the "talent and passion" of the big guy !

Yesterday, a large number of sellers reported that Amazon once again cut down the storage capacity, ranging from hundreds of thousands to tens of thousands or even more. This time the storage capacity was "killed", and many sellers' replenishment pages went viral. The recruited sellers are disheartened about this: now they can go home early for the Chinese New Year.

The peak season has always been a period of frequent accidents. In addition to the decline in storage capacity, many Amazon sellers have recently claimed that Amazon is not only slow to put on the shelves, but also has more accidents of lost items. Troubles, big and small, come one after another during the peak season, which should be a good time, and it is the end of the year and the beginning of the year, which will naturally make a wave of sellers think of "persisting until the Chinese New Year, and I won't be Amazon next year".

There are more in and out, but Amazon is still the most popular cross-border e-commerce platform for sellers, and the number of people who settle in is very large every year; in the minds of global consumers, it is also the dominant cross-border e-commerce platform, with more than 55 monthly visits. 100 million times far beyond the second place.

However, with the rise of new and old platforms such as SHEIN, Temu, Walmart, and eBay, or "encirclement and blocking", Amazon's market share will inevitably be divided up. Over time, will Amazon's "one dominant" situation be rewritten in the future?

A large number of Amazon sellers' inventory has plummeted!Account manager gives reason

Amazon 's "slashing a knife" is here again!

On the Amazon platform, "decreased storage capacity" is not a new thing, but when this happened on a large scale without sellers preparing, it instantly ignited the enthusiasm of sellers to discuss:

If it is not on the shelves, it will be faster, but the limited storage capacity will be faster and more.

This time, Kurong was directly cut in half, which was much more powerful than a knife cut by Pinduoduo.

There were originally tens of thousands of storage capacity, but now there are only a few thousand left, and Amazon has no heart.

I just finished creating the shipment in the morning, and I owe Amazon thousands of storage capacity in the afternoon .

Restocking, the previous second was normal , refresh the network and it went red, which was worse than giving the red code .

Why did Amazon suddenly go crazy, I hope the platform can come out and admit its mistake and give me back the cut off storage capacity!

Last time I cut more than 8W, this time I cut more than 2W, I can go home for the New Year .

…

It is understood that since August this year, Amazon's sellers' inventory has been in a state of minor adjustments. At the end of August, Amazon suddenly became angry and began to cut inventory. After that, it barely survived for more than a month. When the seller relaxed his vigilance, he "swinged the knife" again. It directly caught the sellers by surprise and was full of resentment!

One of the sellers stated in detail that in October this year, Amazon has been continuously cutting warehouse capacity, and a store in his hand has been cut down by 6W of standard parts for several weeks.

Coincidentally, another seller said that at the beginning, the storage capacity was still more than 600,000, and Amazon has cut it to only more than 100,000. According to this development trend, it may decrease next week, and the storage capacity will become negative within a few weeks. . In the eyes of many sellers, it is a lucky thing that their peers still have "surplus grain" for Amazon to "recycle". Their storage capacity has become negative. Money to the platform.

Why did Amazon suddenly reduce the seller's inventory? Some people joked that in fact, Amazon is well-intentioned. He knows that everyone's goods will not sell anyway, so he "suggests" everyone not to send so many goods…

Of course it's a joke, what's the real reason? A person familiar with the matter said that the Amazon account manager’s explanation is that it is now the stage of BFCM’s stocking and warehousing (the products participating in the Black Friday and Cyber ​​Monday promotions in the United States must be stored in Amazon FBA before 11:59 pm Pacific Time on November 2nd). warehouse), so the overall warehouse capacity of FBA is very tight.

Some time ago, Amazon US issued an announcement saying that in order to prepare for the next holiday season, the inventory storage time for Black Friday and Christmas season is limited, and sellers must ensure that the inventory arrives at Amazon's fulfillment center before the following dates ↓↓↓

Black Friday Week : November 2

Christmas : December 1

Amazon said at the time that it will receive a large amount of inventory during the next holiday season, and the deadline for warehousing is set to take into account that a large number of sellers will focus on preparing more inventory for the big promotion than on a daily basis. Centralized shipments may cause a significant slowdown in warehouse receipt/put-away, resulting in missed promotions. It is recommended that sellers complete the delivery before the deadline suggested by Amazon. Commodities placed in the warehouse after this date can still be placed in the warehouse, but there is no guarantee that they will be able to participate in deals and other activities in time. Therefore, sellers need to carefully check the inventory to prepare for replenishment and advance delivery.

So, Amazon has received too many goods at once, but does not have enough manpower to handle these goods, so it has to forcibly reduce the seller's shipment volume to "save lives"?

The peak season is coming but you can't make money by shipping?Sellers can expand FBA inventory in this way

This wave of operations on the platform has brought a series of negative effects to sellers and others.

First, it reduces the operating profits of cross-border people. In order to clear excess inventory as soon as possible, many sellers have to sell at low prices, which will lead to more products joining the wave of low-priced clearance in the future, which will affect the profits of many sellers.

And then mess up the seller's mentality. After Amazon cut off its storage capacity on a large scale, the cross-border circle mourned, such as " I hope the company can have an early holiday, and this peak season can be flattened ", "The platform's move is determined to let everyone go home directly for the New Year! ", " I originally planned to promote new products, but now I have to give up”, “If we continue like this, we can stop being Amazon next year” and so on. Don’t think that many sellers are just talking, if they have experienced a series of A bad event, then Amazon's slashing of storage capacity has become the last straw that broke the camel's back.

The storage capacity was cut, and the expansion of the FBA storage capacity became the top priority. If expanded? Looking for service providers to break through the delivery restrictions is what many sellers are doing, but this has certain security risks and may be settled by Amazon after the fall; for the sake of insurance, many sellers prefer to use the FBA storage capacity expansion method given by Amazon.

Amazon said that first, sellers need to improve their Inventory Performance Indicator ( IPI) scores in order to reach 400 points in one of the two assessments each quarter to ensure that they have unlimited inventory space in the next quarter.

What sellers in the United States need to pay attention to is that if the Inventory Performance Indicator (IPI) scores are not up to standard in the two assessment processes , but still hope to improve the sales performance in the peak season by increasing the inventory space, you can use Amazon 's newly launched "Warehousing" Restriction Manager". With this tool, you can apply for more storage space for products with strong sales, and earn performance points through the sales of this part of the storage space, so as to deduct the storage space cost, so you may not need to pay for this part in the end. Additional storage space pays a fee.

In addition, sellers in need can also apply directly to the Amazon account manager . One of the account managers stated in detail that the collection of capacity expansion needs this week will end before he gets off work on Tuesday ; If it takes effect, it means that the application is not passed , and you can continue to apply; in addition, if the seller happens to encounter a shrinking situation, and the existing inventory➗monthly sales<4 , you can also try to find the account manager to solve the problem.

As the Black Friday Cyber ​​Monday approaches, sellers who need to expand their capacity can also apply for a special storage capacity for the Black Friday Cyber ​​Monday , but they need to meet two hard conditions:

1. Must have applied for LD/7DD of Black Friday Cyber ​​Monday ;

2. The applied account must be the account under the account manager ’s name this year , and other accounts will not be accepted .

Amazon sellers who need to expand, may wish to try the above methods.

Amazon lost items also broke out!Seller's claim is difficult

Before Amazon slashed sellers' storage capacity, incidents such as Amazon warehouse bursting and loss of goods had troubled many sellers.

In terms of liquidation, LAX9, LGB8, LGB9, SBD3, MCO2, SMF6, ONT8, ONT9, FTW5 and other warehouses are at the moment of serious liquidation, not only the rejection rate is very high, but the approval time also takes a long time. According to news reports, Amazon workers are on strike again. There have been 4 strikes in US warehouses. The reason is that the work environment is bad and the wages are low. Now is the peak sales season, and the strike of warehouse workers will definitely exacerbate the FBA warehouse explosion to a certain extent. degree.

Affected by FBA's warehouse explosion, many sellers have run out of goods for sale. Although some of the replenished goods have been delivered to the warehouse, they cannot be put on the shelves for a long time:

The receipt of GYR2 on October 14 has not been put on the shelves, and the background shows that it has been delivered, but it has not been registered.

The warehouse of HAJ1 has been out of stock, it has not been put into the warehouse for 20 days, and the order volume is about to drop to single digits.

ONT8 has been signed for two months, and it has not been put into the warehouse. The case reply is either perfunctory or waiting.

GYR2 is also a method of urging it to be listed.

…

Now Amazon warehouses have accumulated a lot of goods, and more and more shipments are lost. "Amazon no longer displays the lost investigation button, and directly tells you that the shipment investigation has been completed, and there is no compensation." An Amazon seller said that he had encountered this problem before. The probability of this kind of thing is not much. This year, it is obvious that I have encountered this problem too many times recently , and almost every ticket will encounter it, either more or less, or confusion, which makes people terrified .

How should the seller solve the problem at this time? Someone suggested to wait patiently first. "When I encountered this kind of problem before, it took a month to find customer service to no avail. Then one day I suddenly found out that the lost shipment came back by itself."

The premise of the above situation is that the goods are not really lost. If the goods are really lost, the person who came here said that they can try to open a case to provide the ownership certificate of the inventory , such as bills, receipts or signed packing lists provided by the relevant suppliers. These receipts should indicate the shipping date, quantity, product name, etc. of the missing product. Keep trying if you don't succeed.

It is worth noting that the invoice date is earlier than the delivery time, and the receipt certificate must also have a signature and FBA ID. This method may not work for every seller.

"As soon as the peak season comes, it's not a sudden shortage of storage capacity or a lot of troubles after the warehouse is exploded." In fact, in addition to these common troubles, Amazon will suddenly block the seller's account, and sometimes even if you do not violate the rules, you will be recruited . As Amazon's services become less and less in place, many people in the industry expressed anger. Although things such as the liquidation of warehouses are excusable, what makes people unbearable is that in recent years, Amazon's intention to cut sellers' leeks has become more and more obvious. Most of the time, it is centered on consumers and the platform. The sellers work hard to the end, and they are all working for the platform.

Want to escape Amazon? Will the status quo of Amazon 's "one dominance" continue forever?

A large number of platform sellers are becoming increasingly dissatisfied with Amazon.

Thinking from another angle, it is precisely because of Amazon 's "dominance" that he has the capital of "light" sellers.

Although online shopping has boomed in recent years, giving birth to a large number of e-commerce platforms , the online dominance of Amazon's platform has not been shaken by any other platform.

Recently, the data company SimilarWeb released the latest ranking of global e-commerce platforms in 2022, and Amazon's traffic ranks first, with more than 5.5 billion visits per month.

The eBay platform ranked second, with nearly 3 billion monthly visits , and the third place was Southeast Asian cross-border e-commerce Shopee , with more than 600 million monthly visits .

Other platforms that made it to the top ten include Rakuten, AliExpress, Walmart, Mercado Libre, Etsy, Taobao, and Wildberries. Each of these e-commerce platforms has less than 600 million monthly visits .

From the above data, it can be found that Amazon's monthly traffic is "one ride out of the dust", far exceeding the second place, and the gap between the second and third place is too large. Amazon has not yet encountered a strong opponent.

This year's Black Friday prediction data also supports Amazon's popularity among consumers.

More U.S. consumers plan to shop online than in-store on Black Friday this year, according to a survey. Specifically, Amazon is the retailer of choice for U.S. consumers this holiday season. 64.3% of consumers will shop at Amazon, 47.9% at Walmart and 38.8% at Target.

Through the above, it can be predicted that for a long time in the future, Amazon will present a situation of "one big one". However, Amazon still has a sense of crisis.

The first is the negative impact of the environment on the platform and the problems of the platform itself. Recently, several analysts have lowered their expectations for Amazon's third-quarter sales, profits and other financial targets, citing rising operating costs, Prime Day Worrying about sales, as well as inflation.

The second is the "encirclement and interception" of other e-commerce platforms . No other platform can replace Amazon's status as the big brother of the rivers and lakes, but this does not prevent other e-commerce platforms from having ambitions and actions to become the boss.

As we all know, Amazon is a comprehensive cross-border e-commerce platform for all categories. At present, many platforms have taken a different approach, focusing on a main category, and can also become the big brother of sub-categories.

For example, among the top 10 e-commerce platforms in the fashion category , Amazon is not on the list, Zalando is ranked first , and Vinted, ASOS, Myntra, etc. are on the list.

Among the top 10 home furnishing e-commerce platforms , Wayfair took the top spot, followed by ManoMano, Houzz, Conforama, and Pepperfry.

On the other hand, the rise of platforms such as SHEIN has also divided up a lot of Amazon traffic. In the first half of this year, SHEIN's sales have exceeded 16 billion US dollars (about 110.72 billion yuan), with a year-on-year growth rate of over 50%. According to data from the application analysis platform Apptopia, in 2021, fast fashion e-commerce SHEIN will be the second most downloaded shopping application in the world, with 190 million downloads increasing by 70% compared with 2020. In the first half of this year, SHEIN's downloads in the US market, Amazon's stronghold, far surpassed Amazon's, ranking first.

In addition to the veteran cross-border player SHEIN, the rise of rising stars such as Temu has also grabbed Amazon’s market share to a certain extent.

For more than a week, Temu has been in the top ten download stores of Apple and Android app stores. On October 17th, Temu topped the list of most downloaded shopping apps in the Apple App Store, ahead of e-commerce platforms such as Amazon and Walmart . According to industry sources, Temu's meteoric rise has been driven almost entirely by advertising, and the shopping software has yet to take off on social networks. This also means that the follow-up Temu may bring more surprises.

On the one hand, other platforms continue to challenge Amazon, and on the other hand, sellers complain to Amazon. In recent years, the voice of "I want to escape from Amazon" seems to be getting louder and louder. Amazon is like a besieged city. People outside the city want to come in, and people in the city want to go out. After comparing with other platforms, will you still be enthusiastic about giving up on Amazon?

There are definitely a lot of voices.

"Maybe our products are more suitable for other platforms. After leaving Amazon, the company's operations have improved a lot, and the mood has improved a lot, and I no longer have to worry about it every day." There are many accidents, although you can make money, but there are more places to worry about…

There are also many sellers who think that Amazon is more fragrant.

A seller who is both Walmart and Amazon said that compared with Walmart, he personally prefers Amazon, "Although Amazon's platform is very convoluted now, at least the operating platform is much better than Walmart, and Walmart's backstage can cause myocardial infarction, And Amazon’s market share is crushing, if even Amazon can’t do well, don’t expect other platforms to do well, at most, it’s just a little money.”

Another seller also said that escaping from Amazon is nothing more than jumping from one pit to another. Why can’t you focus on one pit, jumping around like a fool , wasting time and energy.

There are also sellers who feel that Amazon cannot give up, but they must also try other platforms if they are able, otherwise Amazon will become more and more domineering.

Now the multi-platform layout has become the consensus of many sellers. For the big sales of "big family business", it is more to put eggs on multiple platforms. The editor has carefully observed the financial report of a listed big seller and found that relatively In other words, the net profit of products sold on the Amazon platform will be much higher than other platforms such as Wish.

This may explain from the side that Amazon has a bunch of "nasty problems", but it is still more likable than other platforms.

Whether Amazon is worth continuing to do, in fact, everyone has their own answer!