Many seller friends have used the evaluation store weight but have not improved, and even received a warning letter from the platform. Why is there such a difference in the same evaluation technology?

Today, let’s share some of the major skills in the evaluation:

The first point: It is necessary to analyze the shopping habits of local people and evaluate the overall rate. In this way, the local people can be simulated more realistically, and the information of the buyer number also needs to be local.

The second point: The method of placing an order should not be too simple. You can browse to your product page through keyword search, off-site advertisements, etc., instead of directly searching for your ASIN code or the link of your product. This can more realistically simulate local users looking for the products they want on the platform.

The third point: browse several similar products for comparison and purchase, the details page needs to stay, this time can simulate customers reading your product description, and the reduction of bounce rate will help keyword ranking.

The fourth point: try to buy FBA products and let the Amazon platform make money, this is more real.

The fifth point: Don’t make an evaluation before receiving the goods. It is more realistic to make an evaluation two or three days after receiving the goods. This time is reserved for users to simulate trying to experience your product.

Sixth point: The best evaluation is the combination of pictures and texts. Of course, it is better to upload videos. The evaluation objectively states the characteristics of the product. Pay attention to grammar and tone.

Seventh point: Pay special attention to the ratio of local users’ habitual evaluations, and leave one or two product reviews for every 10 orders.

Eighth point: You don’t have to leave 5-star reviews on new products. Do some 3-star and 4-star reviews, which will be more convincing to others. Everyone’s standards are different.

The ninth point: Pay attention to the rhythm. The evaluation of new products should not be too much. You can also make a free evaluation list to bring traffic. Every time you receive a negative review, you can dilute it with a positive review. It is better to maintain a product review of three stars or above.

A complete set of evaluation technology is not only able to solve the technical aspects such as environmental IP and so on. The complete evaluation plan includes the security of the environment, the account maintenance cycle of the buyer's account, how to maintain the account safely, the control of the number of orders placed, how the store controls the evaluation, including the advertisement. The whole set of processes and systems must be known. Blindly test orders. Otherwise, it may be counterproductive, waste a lot of energy and money, and cause the store to be abnormal.

Contact the author if you need to know about the assessment-related issues.

Authorzcwz626