Halfway through June, Amazon is about to usher in the peak sales season in the second half of the year. In previous years, there is still a period of time between the end of Prime Day in July and the year-end promotion of Black Friday and Cyber Monday, but this year plus the autumn promotion in October can be said to be a promotion in the second half of the year. It's going to be seamless . In addition, sharp-eyed sellers have discovered that the Black Friday Cyber Monday from November 21st to December 4th can now be reported! Mainly because Walmart also held an event some time ago , which robbed Amazon of a lot of traffic. In order to maintain its status as the industry leader, Amazon’s seamless connection is also to promote sales. Follow the platform’s pace and you will definitely be able to eat dividends.
Amazon's new Prime fall sale is a brand new one for Prime members. You can submit autumn promotions before July 22nd, and you can enter the warehouse before September 12th . Although no specific date has been announced , there is still plenty of time. Many sellers have found that this autumn promotion has a certain threshold. Only the best-selling product in the second kill has the report of this autumn promotion , and other products do not have one. At the same time, the seller also said that according to the background display, the spike in the two activities cost 300 to 500 US dollars, and the activities lasted for a total of 12 hours . Some people think that this is likely to be a combination of punches launched by Amazon.
This may not be very friendly to novice or small and medium-sized sellers. Many sellers say that their seckill interface has nothing . There is also a case where the seckill recommendation disappears after coming back after a festival . Everyone said: "I'm not worthy of it".
So let's talk about how to "match" this big promotion? As mentioned earlier, only the best-selling product will appear in the seckill autumn promotion report. This is the key point. I believe that Amazon will also spend a lot of manpower and material resources to promote this new event. Only products with sales and accumulation are "worthy" of this promotion by Amazon.
How can you make your products quickly accumulate effective sales? A new product has a relatively long process from promotion to maturity. Even if there are uninterrupted activities, advertising promotion will take one or two months. So is there any way to quickly increase the sales and comments of the product? The answer is evaluation. I believe that many sellers know that evaluation is the only way to quickly improve the ranking, weight and sales of products. It can increase the number of orders , likes ( rating), store feedback (feedback), and product reviews (reviews).
The test scores are real person test and self-support number test.
Real person evaluation is to find foreign friends, international students or foreign evaluation teams to evaluate their products.
The advantage is that the weight of the old account is relatively high.
The disadvantage is that in the current market situation, live accounts do not choose products, so the quality of accounts varies, malicious refunds , products are difficult to send, comments are not timely, and the use of black cards to place orders leads to store abnormalities , etc. Sellers who have done evaluation believe that there are not a few who have encountered this situation.
Another is to use a software scripting machine to flash. A friend I talked to yesterday, who is in Australia and is still studying abroad, wrote a software and script to make orders and sell goods. Give him a compliment first, a proper programmer. He told me that the account I was doing now was in the focus, and I died casually. He also asked me how long it took me to be removed from the risk control system by the system. What I want to say is that it is impossible to remove the risk control system, and the scripting machine cannot do the evaluation at all, and it will be judged as an indiscriminate operation, because the browsing track will be recorded, and there are associated risks, so it is recommended to do The friends of the evaluation must do it purely manually. This is the safest method. There is no one. The end of the software script will be empty. If you can't do it, Amazon, as the platform with the strictest risk control, has this strength. of.
The last one is the self-support number test.
There are many advantages to self-supporting assessments.
1. You can control the time and quantity of the assessment by yourself, and you can measure it anytime, anywhere
2. The evaluation cost is very low. The cost of registering an account is more than ten yuan, which can be used for a long time.
3. Don't worry about being maliciously refunded or using a black card to place an order
4. One device can support unlimited numbers, the model is easy to copy, and a professional evaluation studio can be opened
The disadvantage is that the evaluation environment has high requirements, and the success rate is determined by the environment, IP, payment card, etc. you use, and the technical threshold is relatively high.
Now many studios or individuals will raise a batch of their own accounts for evaluation, but it is not so simple to do Amazon evaluation, why? First of all, the risk control mechanism of the Amazon platform has dozens of risk control points, including DNS, IP address, device model, hardware parameters, area code, supervision code, motherboard code, WIFI address, and even color, fingerprint code, etc. about dozens of parameters. During the risk control period, Amazon will obtain this information. If it is abnormal, it will trigger the risk control, resulting in abnormal account, order cancellation, and account ban.
I dare to say that most of the evaluation studios on the market are not capable of solving these risk control problems. This is what happened in the past two years on a large number of accounts. So it does not mean that self-supporting accounts are not good, and your environment has not solved these risks. The ability to control risk, and Amazon's risk control is not constant, it needs to have the ability to solve risk control at any time, so as to raise a perfect self-supporting account. The weight of a good self-supporting account is the same as that of the real person evaluation. They can also do the self-supporting account that they can do, and they are in their own hands, which is equivalent to mastering a batch of evaluation army by yourself. We have been researching and developing evaluation technology for six or seven years. We have a very good understanding of the various risk control points of the platform, and we are also capable of solving various risk control problems on the platform.
Using evaluation to cooperate with platform activities and advertising promotion can quickly improve various attributes of the product, allowing you to stand out in the big promotion and get a piece of the pie.
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