According to news on November 16, Amazon will test facial recognition, forgery detection and other automated technologies to verify the identity of third parties. Amazon's test aims to combat fraud on the Amazon platform, guarantee the security of sellers' accounts, and create a safe and efficient shopping platform for consumers.

Amazon's director of seller registration services said that Amazon's testing will determine whether the current process is stable and provide a better experience for sellers who choose this verification process. It is understood that Amazon will only use biometric data for identity verification, to determine whether the seller's facial information matches the registration document.

The above is Amazon's information verification process for third-party sellers: first, the seller needs to provide access to the device camera, and then the Amazon system will capture the seller's facial information and the seller's ID information. Next, the system will create the seller's facial data through technical means, and these data are processed in real time to confirm whether the seller's facial information matches the certificate information.

After the facial information is created, the seller will enter the page to be verified. During this test, Amazon officials will verify the identity of the seller and notify the seller of the result within a few days. The above-mentioned verification process is one of the verification methods launched by Amazon. Sellers need to note that this process is only applicable to US sellers.

In the future, Amazon will use Chime video conferencing technology to make reservation calls. During each call, Amazon will check the ID of the third-party seller to ensure that the seller in the call matches the application documents provided. The above is the policy interpretation of Amazon’s face verification method. Although this plan is still in testing, it can significantly improve the security of seller accounts after launch.