According to Xingqihang, in April 2022 , Amazon launched the " Buy with Prime " service. Amazon will allow all Prime Day users to shop on e-commerce platforms other than Amazon and use Amazon's account for checkout, which also means DTC brands . Now it’s time to advertise on Amazon to drive traffic to your brand’s website.

Relevant brands and businesses can create a “ Buy with Prime ” page in the Amazon store and attract traffic to their brands through Sponsored Brands ads. On this page, consumers can directly open the brand’s website and quickly use the “ Buy with Prime ” service to Make shopping.

However, this service still has certain unstable factors for the conversion of product orders. Although Amazon can quickly promote website traffic, in order to improve the conversion rate, it is necessary to obtain a large number of clicks and browse, consumers In the shopping process, the operation is too cumbersome and most users are lost.

In the future , DTC brands may also be able to directly advertise in the search results. Judging from the trend of Amazon in recent years, the platform has gradually developed into a search engine platform and a price comparison website. Prime 's purchase form provides a unified checkout and delivery experience. This will help Amazon to develop more products and brands, as well as advertising and other businesses, but at the same time, it may also make some consumers feel the content is redundant and cumbersome, which will also be the primary problem for Amazon's future development.

This new service will make Amazon consistent with other mainstream e-commerce platforms. In the future, it will even develop e-commerce business on social media platforms such as Facebook , providing more operational assistance for the majority of sellers, and realizing the simultaneous operation of the entire platform. Promote store development and profit growth.