When we create products on Amazon and other platforms, we must cut through the mess quickly, and don’t waste the three-month new product flow support period of the product. We must make good use of these three months to continuously increase the conversion rate, sales and ranking of listings.
Amazon will think that our products are explosive, so they can drive more traffic to us, thereby promoting conversion. On the contrary, if the sales volume is poor during the new product period, then basically no matter how much you spend on advertising later, it will be difficult to increase the sales volume and ranking of the product.
The listing score is low, the conversion rate of the listing is constantly being lowered, and it is difficult to get a good position for the advertisement display, then it will only become a vicious circle, getting worse and worse.Especially at present, the weight of negative reviews is very high, and the conversion rate of listings can be lowered in minutes
Here Cao Ge said that after the new product is on the shelves, I have a few suggestions during the new product period:
1. After the new product is launched, the advertising budget and advertising bid should not be too small or too low. The advertising budget and advertising bidding of the entire ad group should be from more to less, from high to low, so that the weight is higher. Rather than the other way around, low bids and low budgets were given from the beginning, and as a result, the ad groups had no exposure, let alone conversions.
When I found out that the advertising performance was poor and the conversion was poor, I thought about increasing the bidding and budget of the advertisement, but found that the conversion of the advertisement did not improve. So, don't put the cart before the horse.
When a new product is on the shelves, Amazon needs time to identify what product your listing is, so that it can attract traffic to you, introduce matching consumer groups, and promote conversion. Small advertising budgets and low bids cannot promote conversions at all.
2. During the new product period, we want to do everything possible to attract traffic to the listing and promote conversion, so that we can continuously increase the entire order volume, so that we can increase the ranking of the product. Only by placing more orders in the shortest possible time can we quickly seize the position on the new product list, so as to be supported by the traffic of the platform , then there will be a natural virtuous circle, and the performance will get better and better.
3. We have to devote all our energy to new product creation, so as to ensure that the entire new product period of the product will not be wasted. Before the new product is put on the shelves, we must ensure that every detail of the listing is done well, to the extreme. Many people are still not doing well enough. Product listing titles, pictures, copywriting words, and background st words all have no correct framework at all. They copy some here, copy some there, and then piece together to form. own listing.
As a result, after the ad was turned on, it was found that the performance of the ad was not satisfactory, or even poor. So, I turned off the ads and reopened a new set of ad groups, but found that the performance was still poor. Then, I don't know what to do. At this time, we should analyze why the performance of the advertisement is poor, whether there are many irrelevant words and irrelevant asin in the advertisement
4. As soon as the new product is on the shelves, we will use automatic advertising at the beginning to give you high-traffic, high-click and high-conversion words, that is, listing words, and then we use manual advertising to type these words, and the entire natural ranking and conversion rate will be pulled up quickly. Then we use manual precision to type big words, and you will find that the CPC is not that high . It is easier to promote products, and the ranking and sales can be increased quickly. At the same time, it can also greatly save advertising expenses. This should be the result we want.
No matter which cross-border e-commerce platform you are doing, self-support account evaluation is the fastest way to obtain store traffic and weight
So what is a self-care number?The self-support account means that you can register a buyer account by yourself, and increase sales and reviews for the store. Cross-border sellers who have been doing it for many years know that evaluation can quickly improve the ranking, weight and sales of products.
Build a set of your own evaluation system, you can raise high-quality buyer accounts in batches, save operating costs, and control the buyer army by yourself, which is equivalent to controlling real foreigners and defending against counterattacks. The quality of buyer accounts is controlled by yourself, and the technology is in your own hands. , there will be no dependencies.
Sellers and Xiaobai can establish their own evaluation team with their own core technology and resources. Not only can they give evaluations to their stores, but they can also defend against counterattacks (peers give you bad reviews maliciously), rush to sell, add purchases, Rating, review, feedback increase sales, ignore ranking intervention, and quickly increase conversion rate
If you want to do self-supporting account evaluation safely and stably , you must ensure that the environment for raising the account is pure. Technically , it is necessary to camouflage the underlying environment, the purity of the IP, the anti-association of the browser, the valid payment card, the real buyer registration information, and the method of maintaining the account to place the order. Every link is indispensable. Partners who are interested in account maintenance evaluation, welcome to technical exchanges!
The above content comes from the official account Cao Ge Evaluation Technical Consultant