Recently, Which, a British consumer rights organization, conducted a special survey on Christmas products that have been put on the shelves of multiple e-commerce platforms. The final results show that there are a large number of counterfeit and low-quality products that have failed compliance inspections or have safety hazards on e-commerce platforms including eBay, Amazon, and Wish.

Unexpectedly, the peak season of Christmas has not yet come, and some Christmas products will be removed from the shelves of e-commerce platforms. All sellers still need to check their products. At present, every platform will have standards for product quality, which are gradually strict and non-compliant. All products will be removed from the shelves, and in severe cases, the store will be closed.

A comparative test was conducted on a variety of holiday lights necessary for Christmas, and it was found that 10 of the 12 selected products failed to meet the safety requirements for electrical equipment in the UK, and in addition to the lights, the platform also It is found that many chargers, children's toys, etc. that are being sold on e-commerce platforms also have certain safety hazards.

(The plastic light controller on the item sold by Wish is broken)

At present, many e-commerce platforms such as Amazon, eBay, and Wish have also quickly expressed their attitudes, saying that they will immediately remove non-compliant products from the shelves, and will take more active measures in the future to monitor sellers who sell counterfeit and shoddy products to ensure user safety.

Cross-border sellers must control product quality. This is a topic that every platform has been emphasizing. They were urgently recalled for various reasons, or directly removed from the shelves by the platform, and there are still a steady stream of sellers who frequently step on the pit because of such problems.

Just before the investigation on Christmas products, a fast-charging data cable made in China was urgently removed from the Amazon platform, and all kinds of problematic products were removed from the shelves. The British customs also made it clear that they would reject this fast-charging data cable in the future. For entry, all platforms require cross-border sellers to pay more attention to product quality and safety. Exports represent the level of Chinese manufacturing. If the products are not qualified, the world will start to doubt China’s manufacturing capabilities. We can only improve the quality of our products. The competitiveness of products will be improved, and only in this way will Chinese manufacturing be gradually branded and globalized.

(Christmas gift searches are up)

The Christmas season is approaching, and consumers in various countries have strong demand, and they are gradually beginning to choose Christmas items. At present, the search volume of multiple keywords related to Christmas decoration has skyrocketed. This is a good time for sellers to increase sales.

After the non-compliant product incident, the e-commerce platform will have stricter review and punishment on product quality and safety. Amazon’s official platform also said: “Safety is Amazon’s top priority, and we will ensure that all products in the platform store comply with the applicable laws and regulations.”

All cross-border sellers can imagine that it is currently in the peak season of Christmas. Due to product safety issues, the platform will be removed from the shelves, and the store will be blocked if it is serious. This is still a very heavy loss for sellers. Therefore, sellers must always be aware of risks. , not only must start from the source, strictly ensure that the quality and safety of products meet the standards, but also do a good job in relevant compliance testing and qualification certification before putting products on the shelves and selling them. .

Amazon itself emphasizes products and despises brands. Amazon is relatively fair to every seller. Because of standardized restrictions, the platform will gradually become healthy. Sellers should pay more attention to product quality control, and every seller’s product can be Branding, globalization.