Now online shopping on mobile devices is at its peak. The Amazon Q1 consumer trend data released by JS in the first quarter of last year shows that Amazon’s mobile shopping accounts for as high as 69%, and this year it has reached 75%. Therefore, optimizing the mobile device shopping experience is very important for Amazon sellers. very important.
So how do you check the display of your products on the mobile side? Of course, you can download the Amazon APP to check it out.
However, what I want to introduce to you today is how to view the listing page of the mobile terminal through the PC terminal. This process is very simple.
The first step is to open Amazon's official website, right-click, and select "Check", a page will appear, or you can hold down "Ctrl+shift+I".
In the second step, click the two small rectangle buttons in the code area on the right, which will turn blue after clicking.
The third step, use the mouse to click the refresh in the upper left corner, or "F5" to refresh, then you can see the display on the mobile terminal.
Just three steps, isn't it easy!
How to Optimize for Amazon Mobile
1. Put the core word in the first 80 characters of the title
To control the length of the title, if the title is written too long, part of it will not be displayed, so try to put the first 80 characters of core words and important attribute words, the weight is higher and can guarantee all display, so that buyers can quickly browse whole.
2. Pay attention to adjusting the aspect ratio of the picture
It is recommended to use a picture with an aspect ratio of 4:5 and 1200X1500 pixels. Compared with a square picture, it is more suitable for mobile phone display and has a better visual effect. For this, you can refer to ANKER.
3. Pay attention to mobile keyword ranking
Don't just stare at the computer side when checking the advertising position, natural ranking, etc. The advertising positions on the mobile terminal are different from those on the PC side. Pay more attention to the keyword ranking of the mobile terminal.
4. The focus of the five-point description should be moved forward
The five-point description is no longer displayed in the front desk visually. If it is written for a long time, it may only display one point. You need to click "Expand the full text". The order of the five-point description should be carefully considered, and the core selling points should be placed forward.
5. Pay attention to the Q&A section
The QA position of the mobile terminal is also higher than the original QA position of the PC terminal. In fact, imagine that we will also look at the Q&A when shopping online, which is easy to understand.
6. Use large images to optimize the mobile experience
The original A+ section has a total of 7 pieces, and the long version and the square version are different. The proportion of browsing on the mobile terminal is uneven and unsightly. In addition, the layout of the text is different from that on the PC side, so the optimization changes of A+ will be compared. big. You can replace all A+ with a 970*600 or 970*300 long image, and add the text of the A+ part directly to the image, which can learn from ANKER's design. A+ should be concise, too long will cause buyers to browse fatigue.
In addition, we should really consider the problem from the perspective of consumers, visualize the selling point as much as possible so that consumers can quickly obtain information, and impress consumers with visual design for the sake of consumers.