Founded in 1995, Amazon was the first cross-border platform. There are currently 17 sites attracting investment.
North America Station : Canada, United States, Mexico
Europe : UK, France, Germany, Sweden, Poland, Italy, Netherlands, Spain
Brazil, Australia, India, Singapore, Middle East (Saudi Arabia, UAE)
Generally speaking, if you open a new store, the United States is the first recommendation , because the United States has a long time to start, is relatively stable, and has the largest volume (300 million people, currently over 200 million prime members), and the profits are relatively high.
Prime membership refers to similar to our current domestic Taobao 88 members, and the stickiness to this platform is relatively strong, just like when we shop now, we usually open Taobao first. The first is that there are games, songs, and e-books in the prime members that can be used for free; the second is to enjoy free shipping, and the third is the same-day or next-day delivery.
Canada is vast and sparsely populated, and it is cold in winter for a long time. If there is a special cold protection product, you can also operate this station.
European station: Although the country is relatively small, it is a developed country with a high level of consumption. The European station is large, and Germany is recommended first, followed by Britain and France.
European station is subject to consumption tax . VAT20%~22%, VAT generally takes 1-3 months to come down.
Japan: With a population of more than 100 million and a relatively developed economy, it entered in 2017. Before, Japan had its own Rakuten and Yahoo platforms, which cultivated e-commerce awareness; both Asians have similar aesthetics. 2017-2019 Amazon is No. 1 (service and delivery predominate)
The Indian station is very populated and is considered the Red Sea. But it is not recommended, because in terms of price, the gap between the rich and the poor in India is too large, the return rate is relatively high, and local people must participate and also need shares.
Singapore: The site will be opened in 2021. The market response is general, but the traffic on the Southeast Asian platform cannot be achieved.
The Middle East site can be tried because of the relatively high economy in this region.
$39.9/month monthly rent (Europe, America, Japan, Australia)
FBA first journey
It is the storage freight from China to the United States or other countries;
Warehousing freight is divided into sea and air
Shipping: about a month or so (25 days to the port, about 7 days from the warehouse to the shelf); shipping is 7-10 yuan/kg, / m³ , and the whole container is about 2,500 US dollars.
Air freight: about 15 days, 40/kg. It's just that the cost will be higher.
Last mile: Shipping fee (warehousing-buyer) starts at $2,41, which is about $3-5.
Category commission: 8%-20%, basically 15% of the price. Jewelry is almost 20%, and clothing is 17%.
Promotional advertising costs
Amason is debited directly from the account, and if the account balance is insufficient, it will be deducted from the linked credit card. For example, for a new store on this platform, a link is about 5,000 to 8,000 per month.
Return rate: Amazon is 1%-3%, and clothing is about 10%.