Wuhan Meteor Convergence: Amazon sellers need targeted strategic deployment to create explosive models

For many cross-border e-commerce sellers, "product selection" is the basis and premise of all operations. Operational planning and strategic direction must always be formulated around the characteristics of product selection. Meteor Convergence believes that if Amazon sellers want to have a successful product selection, they need to consider the following directions.

Development potential and trends of overseas markets

In the early stage of product selection, sellers should first understand the market size and future development potential of the product category, conduct a systematic competitive analysis of the product, and clarify the speed and development trend of product replacement. These are all prerequisites for confirming the general direction of product selection.

Product market popularity and repurchase rate

Sellers should learn to conduct a portrait analysis by analyzing the shopping needs and consumption habits of consumer groups to understand the market life cycle and repurchase rate of the product, so as to better determine the future development potential of the product, and whether the product is a short-term popular product or a long-term product. Potential products that can sustainably bring sales.

Clear product pricing and profit margins

There are also great differences in the price conversion rate formed by different brand pricing, which has a great impact on product sales and profit margins. Sellers should formulate corresponding price strategies for different product positioning.

Product launch time and operation node

Sellers should put on the shelves according to the off-peak season of the product market and the national holiday time node of the site, aiming at the time node with more sales advantages. Listing content optimization and solutions for sales stocking and return rates must be planned in advance. Product selection development and post-operation are both particularly important. Only by making various plans in advance can work be carried out with more confidence in the operation process.

Finally, Meteor Convergence also wants to remind the majority of sellers that sellers need to comply with the local platform requirements for product sales work, and do not neglect related products that need to be qualified.