Xingqihang always believes that the process of selecting relevant important data is crucial for Amazon sellers if they want to develop new products well, so as to form best-selling models. Sellers must master the ability of data analysis, extract the most useful information by analyzing a large amount of data collected in the market, and draw conclusions about new product development for subsequent product marketing development.
The first thing sellers need to do well is the analysis of market demand. Market demand analysis is the basis of all data analysis. In the daily operation process of Xingqihang, it usually conducts multi-dimensional analysis of monthly sales data based on search volume, listing number, and keyword search data. Comprehensive comparative analysis . Statistical analysis is carried out on the data through data indicators to calculate the platform competitiveness of keywords, and to judge the degree of market demand and development potential according to market competitiveness.
Not only that, sellers need to focus on analyzing the historical data of the product, and determine whether the product has abnormal market sales data caused by emergencies on the basis of basic demand analysis . The seller can judge the development trend of the product by counting the historical data of the product search, the product search popularity in recent years, the general trend, etc.
In most cases, products will have corresponding peak seasons and low seasons. When developing products, sellers should observe whether the products have significantly higher sales than other months and data in the one-year cycle. To obtain more accurate data, you can also compare the changes in the data over the same period in the past few years to detect changes in the off-peak season of product sales .
In addition, sellers also need to analyze the sales of fixed keywords to judge the overall market volume and market influence, and calculate their own profit margins and growth potential by synthesizing multiple data. Sellers can effectively help themselves make judgments through professional and systematic data analysis, so as to adopt marketing plans.