Nowadays, the market share and sales performance of Chinese sellers in the Amazon market cannot be underestimated, and most of the Chinese sellers first transformed from traditional domestic e-commerce platforms to cross-border e-commerce. We all know the general environment and operating habits of the domestic e-commerce industry. Many sellers may habitually invest a lot of advertising. In fact, compared with traditional domestic e-commerce platforms, Amazon's advertising investment can be described as a drop in the bucket.
Even if Amazon does not advertise, as long as the listing is good enough, the more appropriate the keyword indicators and the search needs of consumers are, the easier it is to obtain order conversion from organic traffic. For a new product, if it can continue to place orders without advertising, it means that this product is very popular in the current market and has great potential.
In order to build a successful product, high-quality product quality is the premise of everything, which often determines the life cycle of the product in the market. Even if the sales of poor-quality products soar, they cannot develop steadily. In addition to consumer feedback, popular products often receive malicious negative reviews from competitors.
In the face of this situation, sellers do not need to be too anxious. If it is an early product, as long as the product quality is no problem, the product itself will be popular and will be well received by customers. Sellers can also gain some positive reviews through Vine reviews.
Nowadays, many consumers do not have the habit of leaving reviews, so the product review rate is also very low. The Amazon platform allows sellers to ask customers to leave reviews, but it should be noted that when inviting, do not ask for positive reviews, which may They will be punished by the platform. As long as the quality and service of the products are no problem, consumers will generally not maliciously negatively comment.
As long as the quality of the product's listing content and the buyer's evaluation are not abnormal, it is not difficult to perform single-volume conversion only by natural search traffic. It is necessary to learn how to maintain the weight ranking of the product, which will affect the weight of the store and the conversion volume of the product. have a very important relationship.