Selection direction : data + attributes _

There are many articles on the Internet of plug – in / website big data selection . There is a high chance that you will choose a " pseudo- blue ocean " simply by combining product attributes .

Why ?

Those good – looking data , you ca n't see how much operating costs people invested in it

Good products can greatly reduce operating costs , and combined with data analysis , you can make your operations even more powerful .Let me share with you how I interpret the attributes of a product _

example

Site : US _

Category : Food Storage Containers _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

First look at the benchmark l i s t i n g , followed by analysis

A S I N : B 0 8 2 2 K N Q K T

Material : Plastic

Features : Stackable , Labeled , Dishwasher Safe , Multiple Sizes _ _ _ _

A S IN : B 0 1 5 7 G 3 4 A Y _

Material : glass

Features : Does not absorb food odor , can be placed in the refrigerator , microwave , and the lid can be replaced

A S IN : B 0 0 C O K 3 F D 8 _

Material : Plastic

Features : Affordable , customer – replaceable lids that fit in the dishwasher , microwave , freezer

A S I N : B 0 9 H R H 1 X Z V

Material : Silicone

Features : Eco-friendly , long-lasting , microwave , dishwasher , boiling water , oven

A S I N : B 0 7 B C D N Q S K

Material : Polypropylene

Features : divider , easy -open lid , microwave , freezer , dishwasher

A S I N : B 0 7 8 7 1 8 3 N R

Material : Plastic

Features : Permanently attached lid , stackable , microwave , dishwasher _ _

A S I N : B 0 1 2 6 L M D F K

Material : Beeswax

Features : Eco – friendly , washable , waterproof , antibacterial elements keep produce fresh

A S IN : B 0 7 X 1 T M Q 3 4 _

Material : Plastic

Features : Leak -proof and splash-proof in the microwave , stackable , freezer

A S IN : B 0 7 9 8 3 S V 7 B _

Material : Stainless Steel

Features : Durable and Divided , Dishwasher

A S I N : B 0 1 F K M E 1 Z 2

Material : Plastic

Features : Stackable , Leak – Proof , Interchangeable Lid , Microwave , Freezer , Dishwasher

Then put them in a table _ _

The idea of ​​most people 's product selection is this : go directly to the product , and choose a product that sells well , and even some " hermit crabs " directly follow it . sell it .

Have you ever wondered why this product is selling so well ? There is no perfect product in this world , it just has one or more points that are favored . _ _

Look at the table : look at the properties that sell well , then look at the properties that sell well , and see how popular it is . For example , " B 0 8 2 2 K N Q K T " is the first one that sells well . I will look at its " material " , " style " , " characteristics " and " storage " which are more popular . Welcome ( how to see its popularity ? R e v i e w ) _ _ _

For example , consumers like its " style " very much , with a " label " to easily identify the stored food , and then pull it out , then the second A S I N , the third Three A S I N . . . . . . Then add and subtract , and finally combine to choose a fret

Why do you still need to subtract ? Is it bad for me to develop a multifunctional product ?Very attractive selling points _

( HD , tripod , AF , focus tracking , privacy card slot , fill light , screen protector , microphone , torque … ) _ _ _ _ _ _ _

One of the most important selling points of a webcam is its clarity . Others are " green leaves " and these green leaves are easy to attract returns , bad reviews , etc.

For example , fill light , the people who need fill light are basically some live broadcasters , and they value the quality of this function . Then I can do a good job of quality , ca n't I ?Yes , for example , the following picture of Razer

Doing a good job means an increase in product cost . Without a brand premium , it is unrealistic to operate a product with a higher price than the market average .So we're going to do the subtraction too , pick off some green leaves

So , do you know how to do subtraction ?

Welcome to leave a message below , or contact me to communicate and learn from each other