In recent years, under the background of the raging epidemic, e-commerce has begun to develop explosively around the world, and the competition between platforms and sellers has intensified. While earning this wave of dividends, interest seekers are faced with huge amounts of money. Return issue.
In order to improve the shopping experience of consumers, many platforms and sellers are striving to improve their after-sales service, among which unconditional returns have largely contributed to the increase in the return rate of e-commerce. This undoubtedly increases the operating cost of sellers, and how to deal with returned goods has become the most distressing thing at the moment.
too difficult! Do you understand the troubles of cross-border e-commerce merchants?
Returns in the U.S. retail market will hit $761 billion in 2021
According to a survey by the National Retail Federation , the U.S. retail market will see a record $761 billion in returned merchandise in 2021, an amount that exceeds U.S. defense spending in the same year ($741 billion). Retail giant Amazon is also suffering, and the return rate continues to rise.
While Amazon doesn't officially release its overall returns data for 2021, the National Retail Federation estimates that Amazon's returns could be even more staggering. Survey data shows that the average return rate for online shopping in 2021 will be close to 21%, up from 18% in 2020. 16.6% of all items sold during the holiday shopping season were returned, an increase of more than 56% from 2020. So, with its $469 billion in net sales in 2021, Amazon's return rate shouldn't be underestimated.
These ever-increasing returns are likely to pose a huge threat to the planet. In most cases, the returned goods cannot be sold for a second time, and the labor and storage costs in the return process may be higher than the goods themselves, so they can only be directly burned in the end.
The troubles caused by the tide of convenient and fast returns
A survey of 1,300 online shoppers found that 96% of consumers would repurchase products with shipping insurance, while 69% would not want to bear the return shipping costs themselves.
Amazon's return method does improve the shopping experience for consumers, but it hurts the interests of sellers to a certain extent. Because Amazon stipulates that the same label barcode cannot be returned to the warehouse within half a year after the warehouse is withdrawn. This can be understood as after the label is replaced, it can be returned to the warehouse for secondary sales. Of course, there is a premise here, that is, the goods are in good condition, and the replacement of the standard must be realized quickly.
Amazon will not do anything with products returned by buyers to FBA. Even if the vast majority of them are not returned due to product quality problems, they still cannot get rid of the fate of eating ashes in the warehouse. In this way, the commodity will only depreciate more and more, it will be tasteless to eat, and it will be a pity to abandon it. Sellers also need to bear long-term storage fees for this, which may also affect operational indicators and inventory capacity later.
Can not help but sigh, cross-border e-commerce business is really difficult! Except for a few rich and powerful sellers who directly abandon their products, all sellers who want to be careful and budget-conscious hope to try their best to exchange the goods for boxes and labels before selling them. However, the traditional return and labeling process is to return the goods to the country for re-labeling and other operations. The overall cost increases and the expected profit recovery will also decrease.
At this time, many sellers will seek cooperation from third-party overseas warehouses, because many overseas warehouses now support Amazon FBA return processing, and can provide services such as testing, maintenance, and label replacement to achieve secondary sales of returned goods. But the premise is to find a suitable overseas warehouse for transit.
However, there are many good and bad overseas warehouses in the market. How to choose a reliable overseas warehouse is a compulsory course for many cross-border people. How do cross-border e-commerce sellers choose the right overseas warehouse? Shang Weijun wrote a guide to avoid pits in overseas warehouses. Sellers who need it can click to see it. It is absolutely dry and can be eaten with confidence~
Overseas warehouse understands you!Value-added services help merchandise resale
In the Amazon sales process, it is inevitable to encounter returns and exchanges. For sellers who are worried about returning goods, there is no need to worry that the returned goods cannot be sold. There are value-added services in overseas warehouses, simple product photography, functional inspection and packaging replacement services, one-stop solution to your problems.
Since many novice sellers do not understand the specific service process of overseas warehouse return and exchange, Shang Weijun briefly summarizes it here.
Overseas warehouse return service process
01 Amazon platform removal
The first step is to remove the instruction in the Amazon background;
02Contact Express – Express to overseas warehouses in batches
Then send the product to the overseas warehouse, and arrange a special person to receive the returned goods;
03Centralized receipt and inventory – confirm product quantity
Inventory and put in the warehouse, and stack the returned goods together;
04Product quality inspection
After the overseas warehouse receives the goods, it will first test and provide a test report; if there is a problem, you can choose to repair or return it to China; if there is no damage, the overseas warehouse will carry out the labeling and re-labeling of the goods according to the seller's instructions.
05 Labeling and labeling
The system will provide functions such as return management, label replacement management, printing of face sheets, and export of cost details , and digitally, intelligently and efficiently handle returns and label changes.
06Send back to the designated FBA warehouse
Finally, the labelled products are sent back to the designated overseas warehouse.
The whole process is also realized by tracking each product according to the SKU code. Through standard operating procedures, the overseas warehouse system has successfully reduced working hours from the perspectives of customers, back-end administrators and warehousing personnel, improved work efficiency, and allowed sellers to quickly relist.
Of course, I hope everyone will not return. If there is, you can contact us to learn how to quickly and effectively return the label.
For sellers, no matter how they return, there will be a certain loss. The effective way to reduce the cost of return is to reduce the return rate, which can be improved by good customer communication, customer subsidies, product improvement and other measures. When a return occurs, we try our best to provide better return service to satisfy customers so as not to cause loss of customers and reduce the repurchase rate.