Xingqihang learned that in order to better improve the shopping desire of consumers, and to make up for the promotions before the back-to-school season and the year-end large-scale promotional shopping festival, the Amazon platform will hold the first "Prime Member Morning " from October 11 to 12 . Enjoy ” ( Prime Early Access Sale ). According to official reports, Prime Membership Days will be available in 15 countries / regions, including Austria, Canada, China, France, Germany, Italy, Luxembourg, Netherlands, Poland, Portugal, Spain, Sweden, Turkey , UK and US.

It has been reported before that Amazon will hold two Prime Day promotions this year, and the autumn Prime Day event will also provide new profit growth points for the majority of sellers. The "Prime Member Early Enjoyment Day " held this time will take advantage of the peak sales season in the second half of the year to achieve business breakthroughs, and will also attract more attention and expectations of consumers than previous promotional activities in terms of market demand.

Amazon currently has more than 200 million prime paid members worldwide . Although the current economies of various countries are affected by inflation and other factors, the market demand is relatively moderate, but at the same time, the attention and participation of consumer groups in member discount activities will also increase. It will be bigger, and sellers may take this opportunity to achieve steady growth in sales to expand the influence of overseas brands. China's import and export trade has also shown strong market resilience this year, and the upward and stable development trend will continue in the second half of the year, while providing more development and opportunities for the majority of cross-border sellers and enterprises.

On the other hand, a new round of "money distribution" activities in 17 states in the United States may further stimulate spending activities in the consumer market. The U.S. bailout package is largely funded by states' after-tax surpluses, either as automatic rebate rates in state statutes, or as a special bill for inflation-rising costs. With the support of the local policy bill in the United States, changes in demand in the local consumer market may trigger more vitality and fashion trends, providing sellers with more opportunities for sales growth.