According to Amazon's official account, the 2022 Amazon Prime Day will be held globally from July 12th to 13th! The number of sites covered by this membership day has reached 24, which is the largest number of sites in the previous membership days.

Amazon mentioned that compared with the last Amazon Prime Day, Amazon has also introduced some new features to help consumers prepare for shopping in advance, while also helping to increase seller sales opportunities. For example, Prime members will be able to receive discount alerts for recent searches and browsing through the subscription function, making the shopping experience easier than ever.

In addition, Prime members can add their favorite products to wishlists, shopping carts, or hold items, and Alexa can send reminders when deals go live, or even place orders on their behalf.

The announcement of the date of Amazon Prime Day means that it has entered the final sprint stage of Amazon Prime Day. Sellers who haven't reported yet, submit coupons and Prime exclusive discounts as soon as possible, and don't miss the big traffic on Amazon Prime Day!

Deadline for coupon submission (local time): July 11, 2022 (effective within 6 hours after submission)

The deadline for reporting Prime exclusive discounts (local time): subject to the background display. Now that the big promotion is approaching, sellers still have to make a sprint for the upcoming two days.

The following summarizes a few strategies and precautions before the big promotion:

1. Do a good job of promotion preheating

Assuming that you sign up for the Prime Membership Day promotion, the seller can make a page of the products participating in the promotion in the brand flagship store, and then attract traffic through brand promotion. You can also make some pictures of prime promotion on the A+ page, inform consumers in advance that there are promotions, and let consumers add them to the shopping cart first, and they can buy when the time is up.

2. Avoid stacking discounts

Every time there is a big promotion, many sellers will have discounts superimposed, resulting in no return. Therefore, sellers must be cautious and cautious when setting discounts, and must check carefully before the event takes effect, and solve problems as soon as possible to avoid losses.

In addition, do not make mistakes in setting the discount amount. For example, if the product is 30% off, but you fill in 70% in the discount, it is actually 30% off.

3. Listing for newspaper promotions

Before the big promotion, sellers should remember to pay attention to whether the listing is being hijacked, causing the price to drop, and whether the inventory is enough to participate in the event. After the event starts, sellers should also pay attention to whether the listing is maliciously emptied by their peers, and pay attention to the sales and inventory situation of the event in real time to replenish the inventory in time.

4. Advertising campaign budget

Old sellers who have participated in Prime Day know that Amazon's in-site advertising competition is the most fierce on the eve of each big promotion. In order to seize the ranking and competing for traffic, everyone will increase the budget, so the budget of Prime Day related advertising activities can be set higher than usual. Because, during this period, on-site advertising can win more market share, so sellers must make reasonable use of on-site advertising.