Amazon Primeday has ended, and I believe that many sellers have made a lot of profits, but at the same time they are also facing a problem – the problem of inventory backlog . Especially for those seasonal commodities, if they cannot be processed in time, the losses will be very heavy. Today, I will talk to you about how to deal with the problem of inventory backlog.
To clear inventory, free up inventory space, and save storage costs, sellers can do the following:
1. Price reduction promotion
The most effective way to clear inventory is to lower retail prices . You can choose to gradually lower the price , or directly price according to the lowest price of the competitor, the price of the Buy Box . Here are some promotional channels we recommend:
Coupon : Clear the inventory by setting coupons, and coupon has a special traffic entrance, the traffic is relatively large
Outlet : It is an inventory promotion service launched by Amazon.
2. Bundled sales
If a certain product cannot be sold, you might as well make a wedding dress for the popular product. We can set this product as a gift for other products through the background. Before bundling, the seller needs to fill in the removeorder to apply to retrieve the unsalable inventory. Assuming your unsalable product is A , the common bundling method is to buy B and get A free .
3. Find similar sellers on Amazon
Do you think this method is a little weird? Considering that it is the peak season now, or your unsalable product is a hit with a certain seller, she may be short of inventory. At this time, you can bundle sales and find a mutually beneficial and win-win way.
4. Multi-platform distribution
Besides Amazon, you can also sell products on eBay , Shopify , and Groupon platforms. But the process will be cumbersome, you need to remove Amazon's inventory, and then send to other warehouses, logistics costs will increase. In addition , social media platforms such as Instagram and Facebook are also a good option for clearance.
5. Look for discount websites
Overseas discount network includes the following slickdeals , this is a more lively promotion website, including all categories, key categories or 3c electronics. Others include dealnews , suitable for home furnishing categories; there are also dealpus ( requires store 200feedbac , requires lisiting more than 50 reviews ) , kinja , redflagdeals (main market is in Canada) , etc., sellers can find it by themselves.
6. Find a local dealer
The dealers mentioned here include not only many domestic service providers who collect inventory, but also local dealers in the United States. Sellers can use Google to search for local product distributors, there are many vertical websites. There are many merchants with similar products on these websites , actively contact them and try to see if they can sell them at a discount .
Clearing the inventory can be said to be at a loss, but dealing with this batch of goods as soon as possible can allow the funds to be returned quickly , so everyone should actively deal with the inventory problem, and at the same time stock up reasonably.