Recently, Amazon announced that the Belgian site is open to registration for global sellers, and sellers can register and open an account through Amazon's official website. The site is expected to be officially launched to global sellers in the next few months, providing local consumers with a rich selection of products and a convenient delivery experience.

So far, Amazon Europe has nine countries, namely Germany, France, Britain, Italy, Spain, Poland, Switzerland, the Netherlands and the newly added Belgian site.

How is Belgium?

Belgium is one of the most densely populated countries in Europe. It has complete infrastructure such as ports, canals, railways and highways. It is located on the western coast of Europe and is surrounded by four major European markets of the United Kingdom, Germany, France and the Netherlands. It has a unique geographical location. The advantage is that it is an important hub linking Western Europe, Southern Europe and Northern Europe, and it is also the core area of ​​cross-border e-commerce transactions.

Economy: In 2021, Belgium's GDP will reach $599.8 billion, an increase of 6.2% over 2020 and higher than the EU average of 0.8%.

Internet: More than 90% of households in Belgium have Internet access, and the proportion of Internet users is as high as 92%.

Market size: According to the sixth e-commerce barometer of the Belgian e-commerce association SafeShops.be: in 2021, the e-commerce market in Belgium will be 11.7 billion euros. Compared with 2020, the total has increased by 33%, and the transaction value has increased by 39%, with a total transaction value of more than 150 million.

Payment: The most used payment method for online shopping in Belgium is Bancontact, accounting for 61%. Payment methods such as Google Pay and BNPL are also used by consumers, but the market share is small.

With the improvement of the domestic e-commerce market in Belgium, the potential of e-commerce is gradually being stimulated. With the full open registration of the Amazon Belgium site, cross-border sellers will face more markets, have more customers, have more products displayed, and will also receive More deals.

What do I need to prepare for Amazon Belgium?

Logistics: Amazon FBA can be used, and all FBA order requirements will be met by FBA warehouses in Amazon Germany and France. Self-delivery is also possible.

Languages: Amazon Belgium is available in French, Dutch and English. If you do not understand French/Dutch, you can use the translation function of the listing tool to publish products, such as the Tongtong listing tool, which can provide language translation and image translation.

Products are subject to VAT: Each Amazon Selling Partner is responsible for ensuring its VAT compliance. Cross-border e-commerce compliance is imperative.

Tools: Tongtong ERP, which has supported all Amazon sites, among which the Belgian site has also been launched in the recent version. Sellers can put products on the Belgian site, and they will be processed uniformly after the order is sold.

For more information about Amazon Belgium site, sellers can go to Amazon to learn more. Knowing more Belgian-related information will help sellers to develop the Belgian market faster.