Amazon announced in the background yesterday that it would add two new product categories: “screen protector” and “wheel”.
The new category means more product selection opportunities for sellers and enables consumers to search for the products they want more accurately, which is a good thing for both sellers and buyers.
However, I still noticed one point. The product “screen protector” has long been a red sea market, which can’t be any more red. Is it true that there is no single category?
Check that all the protective films are in the category of “mobile phones and accessories” or “cell phone screen protectors” under this category.
Now that there is a separate mobile phone protection film category, there are more possibilities for this new category. In the new category, there will not only be mobile phone protective films, but also screen protectors for various electronic products, such as flat panel protective films, smart watch protective films, etc.
Now these categories are scattered under each major category. The new category “screen protector” is to integrate these small categories. Category integration may lead to further convergence of traffic to the top sellers, but I also said that this category has become very popular and vulnerable sellers have long been hard to survive. Even after integration, it is also a market for top sellers to compete.
Two new categories have been added as part of this announcement, and products of up to 11 categories have new product attributes that can be edited. Also effective from July 16, it will be updated at 14 sites around the world.
Basically, it includes the small categories under the footwear and clothing category, including shoes, shire, skirt, and so on. With the new product attributes, sellers can edit more information for buyers to choose and refer to. Amazon also lists those newly added attributes in the attachment. You can check them in the background.
This has undoubtedly supported the clothing category. Fashion clothing is usually the sales giant of Amazon and one of the categories hardest hit by the epidemic. Amazon needs to help it before primeday.
And recently, there is a new function online, which is also a good thing for the clothing category, virtual bundles.
Bundling is not a new feature. Amazon has long been able to package a product and B product. However, the bundled product can only be seen on the product page of a or B.
The new function of virtual bundles can be achieved by combining product a and product B into a C product with independent asin that can be searched separately. After the C product is issued, Amazon will directly transfer a A and B from the inventory and send it together without any prepackaging.
This combination function is very useful for many products, such as earphone with headset cover, mobile phone case with mobile phone membrane, and there can be additional search traffic after the combination.
The clothing category is likely to be one of the most profitable categories, because fashion products are the products that need to be matched and displayed. When we shop in offline clothing stores, we can often see that merchants will use their own products to make a complete set of matching and display them in the window. This kind of matching sales can maximize the use of traffic, improve customer unit price, customers directly buy a whole set of opportunities.
And most importantly, this function allows clothing sellers to send products separately in the past, without the need for a complete set of pre packaged products, without causing additional inventory pressure, which can be said to be a significant positive function.
Recently, Amazon has changed its policies frequently. Whether it’s restricting warehousing and shipping, or launching new features to promote its first-hand products, it is actually preparing for primeday in October. This year, due to the epidemic situation, online shopping demand has skyrocketed, so we must not miss this primeday, even if it is free activities can also participate, do a good job in product ranking and then provide a competitive discount, I believe that sales will skyrocket!