He was worried recently when a seller on social media said that Amazon would start charging for sales growth recently. The seller said his site had received an email notification from the US headquarters that they would be charging for sales growth.

In Xingtaohui's view, Amazon's move is mainly to protect the interests of consumers and sellers. Amazon's new regulations make it clear that the store's sales continue to increase or reach a certain scale before it needs to pay a certain fee. From the perspective of the regulations, this measure is mainly aimed at a short-term surge in sales or when sellers have reached a certain scale to pay fees. , from this measure can regulate the behavior of sellers. For small and medium-sized Amazon sellers and sellers who are new to Amazon, this measure will not affect the normal operations of sellers.

The new rule will come into effect this fall, after Prime Day. There have been news reports that some sellers hire navy to swipe orders in order to gain more traffic. These navy mainly use a large number of accounts to help their products get top exposure in search rankings to achieve conversion rates. Such behavior harms the interests of consumers and competing sellers. In order to curb this unfair competition, the EU has introduced some anti-monopoly laws for e-commerce platforms. This time, Amazon's new rules are also regulating its market.

For small and medium-sized sellers, compliance operations are king. In the business process, it is the best way to choose products suitable for the current market, make your own product listings, and increase your sales through certain operational and marketing skills. Don't try to increase sales by swiping orders.