Amazon listing has been suppressed leading to a sharp drop in sales?Come and learn how to fix them and restore sales

For a successful Amazon business, listings are the cornerstone of everything. But when the listing does not comply with Amazon's rules, the listing will be suppressed by Amazon, which will make all the operational management methods you use meaningless. And why the listing will be suppressed by Amazon, let's discuss it below.

What is an Amazon suppressed listing ?

As mentioned above, listing suppression by Amazon occurs when the listing does not comply with Amazon’s rules. As described in Amazon’s rules, suppressing such listings is a way to ensure a better shopping experience for its customers, enabling them to easily find, browse and purchase products on its platform. As a result, those listings that do not follow the above rules will be suppressed. This means that your listing will not appear in front of consumers.

What are the reasons why Listing is suppressed by Amazon? ( A-Lu cross-border )

The listing is missing required product details such as:

1. There is no listing with at least one main image;

2. Listings without accurate product descriptions;

3. Listings whose titles exceed the character requirements;

4. Listings that do not define categories ;

5. Listings that violate one or more of Amazon’s sales policies ;

Amazon may also suppress listings for more complex reasons, including:

1. Receive complaints about listing ;

2. Trying to sell old items as new;

3. Trying to sell expired items;

4. Not the legal owner of the listed products;

Typically, Amazon suppresses listings to adopt generic norms, and only a few brands are immune to them. Here are some detailed explanations of why:

1. No main image

Amazon considers a listing incomplete without a main image and will suppress these types of listings until the main image is displayed. Therefore, product images are always important for the evaluation of Amazon listings .

2. Non-compliant images

Despite adding a main image to your listing , it can still be suppressed. This could be because your image is non-compliant, such as not using the correct white background in the image.

3. Cross-promote products

If you use the description space in your listing to cross-promote other products, this will definitely be suppressed as it is against Amazon’s rules. Your product description should only contain information about the actual item for sale. For example, you cannot shrink the image of a potential product into the blank area of ​​the main image of the main promotion product.

4. Use promo headlines

It’s also not against the rules to use words like “best,” “cheapest,” or “top rated” in your listing title. For a platform like Amazon, such messaging would be considered overly promotional. Instead, it's better to try more creative and subtle adjectives.

5. Lengthy headlines

Although it depends on your sales category, each category has a character length specification for its title. Once the title length exceeds its specification, the listing will definitely be suppressed.

6. Insert your business information in the product description

Some sellers use sales gimmicks to include their business information in titles and descriptions. Amazon strictly prohibits the use of addresses, phone numbers, websites, or email addresses in the descriptions of your listings, and the listing must also be suppressed as it violates Amazon seller policies.

7. Omit key information

When listing a product on Amazon, be sure to include all product attributes that help customers make an informed buying decision, such as UPC , product description, bullet points, and branding information. If you lack such information, your listing will most likely be suppressed.

8. Repeatedly create listings

Some sellers repeatedly create listings to sell the same product for multiple reasons such as wanting to grab more traffic. In this case, the listing will also be suppressed because it violates Amazon’s rules.

9. Ask for positive reviews

Asking your customers to leave positive feedback on your product indirectly manipulates Amazon’s rating system and can lead to listing suppression.

When the listing is suppressed, the part that does not meet the specification can be modified to restore it. But if you’re not sure how to fix a suppressed listing, or if you disagree with Amazon’s decision to suppress a listing, you can appeal through Amazon Seller Support by contacting customer service. ( A-Lu cross-border )

How to find out if you have a listing suppressed by Amazon?

Sellers who don’t make daily rounds won’t know that Amazon has suppressed their listings. So as a seller, you have to stay sharp and keep abreast of Amazon’s rules. To determine if you have a suppressed Amazon listing , you should regularly check the status of your listing . To do this, navigate to the “Manage Inventory” button located under the “Inventory” tab in Amazon Seller Central. If you currently have any listings suppressed, you will immediately see the number of suppressed products displayed in the "Suppressed" button in the top navigation pane.

How to Fix a Listing Suppressed by Amazon

Sellers must regularly check for listing suppression in order to fix it as soon as possible. If Amazon suppresses your listing , don’t panic because it can be quickly and easily corrected when you understand why it was suppressed.

As a reminder, Amazon's suppressed listing will cause this product to be unavailable for sale during the suppression period. Therefore, resolving blocked listings in a timely manner should be a top priority. To fix the hidden listing issue, you should do the following:

1. Select the "Suppress" button, followed by viewing options such as "All Suppressed Listings " or only specific types of Suppressed listings , such as "Image Loss".

Select an individual listing , click the Edit button, and choose Edit or Manage Images.

2. On the Amazon product edit page, select the tab with the alert indicator next to it (suppressed listings are indicated by a red exclamation mark). Once you have resolved all alerts for your listing , click Save and Finish.

Finding and fixing Amazon suppressed listings is a quick and easy process on the Manage Inventory page in Seller Central. Each of your listings also has an Amazon product edit page with full information on the reasons behind item suppression. Once you have resolved all listed issues, Amazon will quickly unsuppress and your listing will be visible again. ( A-Lu cross-border )

What is Covert Amazon Suppression?

What makes covert inhibition? Is it different from normal suppression? Implicit suppression is due to trademark infringement. In other words, it’s because you inserted a unique brand name in the product title, but you didn’t follow Amazon’s wording guidelines.

Amazon has very strict rules about the availability of brand names in its listings . For example, you can only do this if you offer a compliant product, such as " Compatible with iPhone X. " However, if you don't follow their strict wording guidelines, you're still at risk.

The following is Amazon's policy regarding the use of others' trademarks when creating listings:

Make a truthful statement that the product is compatible with the branded product. For example, if a seller offers a dedicated cable compatible with Kindle e-readers and states that the cable is " Kindle compatible, " this generally does not constitute trademark infringement as long as the statement is true and not confusing.

Note, however, that "similar to" claims (such as stating that an item is "similar to a Kindle " or " better than a Kindle " ) are against Amazon policy.

Five pillars of compliant listing optimization ( A-Lu cross- border )

The five pillars are: product name, product image, main product features, listing description, Amazon product rating and reviews. These five pillars are the defining elements of a good listing . When these features are equipped with quality and valid information, the listed products have a higher chance of ranking in the search results. They also help you avoid the possibility of being suppressed by Amazon.

product name

Product titles should be only as long as the product title character limit. Product titles should contain added value, such as product advantages or key elements that increase the product's value compared to competitors' products. It is recommended to include each target keyword in the product title. More importantly, the product URL should contain your target keywords.

Product Image

Use only high-quality images. You should use multiple images to showcase the product from different angles. High-quality images featuring product highlights will give you an edge over your competitors and provide potential customers with a better shopping experience. Use images to showcase product size and proportions. You can also use more creative graphics to reflect the unique features of the product.

Main Product Features

The most important feature of the product should appear first.

If you offer any warranty service policies, please highlight them.

If there are any precautions for product use, please also list them in a prominent position.

A+ content

Use creative and quality content to present and illustrate your product. And when doing A+ presentation, please don’t just use the picture module and only use the picture for the presentation description, the description of the appropriate text module is very necessary. And you can include your target keywords in the text description, but remember not to overuse keywords that are not meaningful to customers or it will reduce your conversion rate.

Product Ratings and Reviews

Great product ratings and review content is a must for building trusting relationships with customers. In order to have good ratings and reviews, it is particularly important to check the quality of products in the supply chain preparation process. When there are good product quality reviews, there will naturally be more and more sales as sales increase. Of course, there will be a small amount of bad reviews. At this time, you can contact the customers with bad reviews through the review management tool in the seller center. When contacting, please sincerely admit that the product is not enough to compensate the customer for the loss and seek the understanding of the other party. When asking After the customer forgives, it is possible to update the content and rating of the negative review, and even make another purchase attempt to become your loyal customer. But the core is the front-end product quality control, otherwise the rear-end customer relationship management alone cannot solve the problem.