With the increasingly fierce competition in the cross-border field, sellers and friends all know that product is king, but when you have a good product, it is very important to let consumers understand a product in an all-round way. Today, let's discuss with you what are the elements of listing on cross-border platforms? What is the optimization goal?
1. Traffic and Conversion
To do cross-border e-commerce, the two most important tasks are traffic and conversion! Among them, on the platform, the traffic includes search traffic and non-search traffic, and search traffic: advertising keywords and headlines. Non-search traffic: Recommended by Tags, recommended by title, recommended by similar products, conversions include product images, titles and descriptions, transaction prices, and reviews.
2. Listing elements and optimization goals
6 Elements of Commodity Connection (1) Title
Goal 1: Briefly explain what the product is and what the benefits are:
Goal 2: Title bury words, help the system to classify products (product matching) and match users.
Goal 1: Explain exactly what the product is, what are the advantages and points of attention, reduce user doubts, and reduce the refund rate due to misleading or unclear usage
Goal 2: Auxiliary titles, Tags, help the system to classify products (product matching) and match users
(3) Picture goal 1: Grab the user's eye in 1 second. , Goal 2: Pictures illustrate the features and attributes of the product that lead to conversions.
(4) Price target 1: facilitate transactions, target 2: profit.
(5) Label target: It mainly determines the system's classification and positioning of products, and the main source of recommended traffic.
(6) Comment Objective 1: Facilitate transactions. Improve conversion rate, goal 2: Further strengthen the algorithm to match people and products.
Why do store sales always fail? In the end how to do? Sellers often sigh this way. Sellers lamenting and self-comforting can’t solve the problem. As a seller, what we need to do is to do the basic skills well. It’s a long way to talk. Next, I mainly talk about the benefits and skills of store evaluation, and how to do it. Increase store sales by combining operations and evaluation.
The benefits of reviewing your own store:
1. Improve the reputation of the store, create popular models, and increase the credibility of the store;
2. The store's operating indicators are too low, improve the store's various scores
3. Improve product ranking and capture every traffic
4. Make plans to participate in platform activities
(1) How to use keywords with a moderate or high popularity (or use a group sharing ranking query tool) to search for products ranked in the top 10 or 20 pages of your store, and use the same keyword in the evaluation, increasing (2 on the first day) order, 4 orders the next day, and so on, the order quantity is determined by yourself); this will enable the website to determine that the product is popular, which is greatly beneficial to ranking;
(2) If your product does not rank in the top 20 pages, how to determine the product;
This situation should be measured through the vertical and horizontal background data-commodity analysis to find out products with high click-through rate or high conversion rate, and determine the main traffic words;
(3) Is it necessary to evaluate the new store, and how to determine the product evaluation for the new store;
First, the new store evaluation is mainly to accumulate praise, a store with sales and evaluation will make customers doubtful;
Second, the new store evaluation can accumulate data, so as to determine the product more precisely and improve the effect;
Third: For new stores, the store mainly decides which products to test, which is more random.
(4) How to identify products and keywords:
First, in the background "data vertical and horizontal" in the hot search words and soaring words, determine the medium to upper hot keywords, search the top 20 pages of your own products in the search ranking in the product management function, you can determine the product and key word;
Second, in the product analysis in the vertical and horizontal data, determine the products with high click-through rate and high conversion rate and the main traffic words under the product;
First, build a foreign server and build a firewall through a remote security terminal
Second: overseas independent IP, it is recommended that one account, one IP, one environment
Third, the virtual card background for overseas credit cards can open unlimited cards, and one account matches one credit card.
Fourth, the foreign email address of the registration information and the mobile phone number are about four to five yuan.
Use keywords to search, shop around and enter the user's store, browse the store for at least 3 minutes, and make sure to browse the detailed description of the product before placing an order;
Relatively speaking, the cost of owning an account is relatively low. You can test it anytime, anywhere. The most important thing is to be safe and controllable. At present, there are many unreliable service providers, the quality of the account is uneven, and there are malicious negative reviews or black cards to place orders. The problem village causes the store to be abnormal. It is best to control the buyer's account by yourself.
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