Meteor Convergence: Amazon launches three major brand support programs to help upgrade the cross-border e-commerce industry
With the vigorous development of the Internet industry and high-tech, the global Internet penetration rate has reached a new height, and people's consumption and shopping patterns have become more diversified. It is possible to purchase global goods without going out. The demand for e-commerce has skyrocketed, and many sellers have taken this opportunity to explore the blue ocean market and have gained development and profit growth.
With the normalization of the epidemic, the popularity of online e-commerce is slowly returning to normal. The average order volume of each mainstream platform has eased or even decreased, and the entire cross-border e-commerce market has been affected by the offline economic recovery and inflation, which has also affected the platform. As the largest company in the online e-commerce industry, Amazon is still performing well in this environment, and it is demonstrating its unique leading position.
According to Meteor Convergence, Amazon Global Store has launched three major brand support plans for sellers this year. It also indicates that Amazon will continue to take brand development as a long-term strategy in the future to achieve a new development pattern of brand globalization.
In recent years, Amazon has been actively carrying out investment promotion plans in the domestic market. The global store has opened 17 global sites for Chinese sellers. It is committed to helping Chinese sellers to develop overseas markets, and to achieve more personal brands on the international stage. Improve international influence .
Many traditional foreign trade enterprises are also deeply affected by the epidemic, and they have begun to transform into cross-border e-commerce digitally. In order to operate a cross-border e-commerce enterprise well, they must be more patient and confident in operation and planning, with enthusiasm and effort. I believe that it will be possible to achieve a good international brand and achieve personal cross-border goals.