Amazon Labeling Requirements: EU EN 71 Toy Labeling

Amazon doesn't set its own labeling requirements, but they require that all products sold on their platform comply with country -by-country labeling and other compliance requirements.

EN71 is the normative standard for toy products in the EU market. Children are the most cared and cherished group in the whole society. The market of toys that children generally love is developing rapidly. At the same time, various kinds of toys also cause harm to children due to various quality problems. Requirements are becoming increasingly stringent.

There are many standards implemented by EN71, but general toys, daily necessities, handicrafts, toy-like products, baby products, etc. need to do the first three parts of the test, that is, EN71-1 physical and mechanical test, EN71-2 flammability test , EN71-3 toxic 19 heavy metal dissolution test of these three parts of the assessment, can be allowed to enter the EU market.

Importers and manufacturers of toys must ensure that products and packaging carry the correct age warning labels for follow-up ID and seller contact details (e.g. manufacturer and importer).

You will need to provide a physical address in the EU, which can be your office or mailbox. And a website address is not enough.

tracking tag

Certain products, including toys, are required to carry tracking labels to ensure efficient recycling of unsafe products in the future. Tracking labels typically contain the following sections:

SKUs

Purchase order date

Production facilities

place of origin