Stars set sail: Amazon Japan launches its first womenswear category trend report

According to Xingqihang recently learned that Amazon for the first time combined the local fashion trends in Japan with the hot selling trends in Japan, and launched the first women's clothing category trend report;

The stories of successful sellers in the fashion category on Amazon Japan, bringing you the experience of first-hand successful sellers.

In the upcoming autumn and winter of 2022, what "new tricks" can be played? Open the latest selection guide for 2022 autumn and winter in the "Women's clothing category" on Amazon Japan, to help sellers who are making autumn and winter selections point the way.

1 Amazon Japan station "Women's clothing category", 2022 autumn and winter fashion trends released three highlights to help you seize new fashion business opportunities and double sales~

More than 200 pages of 2022 autumn and winter fashion trend reports, covering 11 super popular women's fashion categories;

① Online: shirts, knitted sweaters, dresses, skirts, sportswear

② Coming soon at the end of April: sweaters, jackets, pants

③ Coming soon in May: shoes, jewelry, bags

10+ dimensional analysis, including product map, consumer age group, category performance, offline sales, color, popular outfits, styles, design details, materials, fabrics, patterns, etc.;

Accurate insight into the consumer demand of Japanese women's clothing online and offline, and predict the trend of popular and hot sales in the next season.

Q: Why did you choose to enter Amazon Japan in the first place? What are your expectations for the fashion category in Japan in 2022?

Amazon is one of the largest e-commerce websites in the world, with its own traffic halo, mature system, simple and easy operation, plus Fulfillment by Amazon (FBA) is very powerful, we only need to focus on products and services, and leave the rest to Amazon.

In 2022, I will continue to be optimistic about the fashion category of Nichia this year, and plan to continue to cultivate the category. why? On the one hand, the market potential of the Japanese station is huge, the online shopping rate continues to grow, and the peak has not yet come; Supply chain efficiency and factories reached a strategic cooperation. So I am very optimistic about the Japanese station!