Easter is the first Sunday after the full moon of the spring equinox every year. Easter is a very important holiday abroad. 80% of people are ready to celebrate Easter. Consumer demand has risen sharply. The top 8 purchase lists are food and candy. , gifts, toys/games, decorations, alcoholic beverages, clothing, party supplies. Many domestic e-commerce sellers have seized the good opportunity to put on the shelves of Easter holiday symbol products in advance, such as colored eggs, bunny, lily bouquets, vases, rabbit ear hairbands, etc. It has to be said that this is the middle of Amazon's second quarter. The best time to sell is. Sellers who seize the opportunity have seen a surge in orders since the end of March, and many products were once sold out, ushering in the first good start in 2022!
Many sellers said:
"Easter has resurrected my sales to about the same level as the previous peak season."
"Sales have been sluggish for a quarter, but they have finally picked up these days, up more than 20% year-on-year."
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For cross-border e-commerce merchants, each festival node has an opportunity to stand out. So how to seize the opportunity, promotional consumption is the top priority! First of all, it is necessary to fully understand the monthly marketing information of holiday hotspot agents and make preparations before the holiday.
Before the festival, cross-border e-commerce sellers should prepare for the supply of goods, accurately locate consumer groups, optimize product content, adjust copywriting and product photos, upgrade store decoration, and quickly improve product rankings. With the help of search engines, platform marketing, emails, Paid traffic, industry community, preferential temptation, social media, online advertising and other tools form integrated marketing to achieve rapid and accurate drainage and customer acquisition.
Every holiday marketing plan needs to customize the strategy in advance, otherwise the scattered troops will be an ineffective attack. The seller should arrange the target customers, marketing mix, ROI, manpower and funds in advance, and do the testing in the early stage. Once the conversion rate If it is lower or not up to the standard, it is necessary to analyze the problem in time and adjust the strategy.
Every holiday marketing is of great significance to cross-border e-commerce merchants. It is an opportunity for several concentrated growth points in a year. It is also a test of cross-border people's ability to integrate cross-border resources and centralized promotion. Whether they can complete the quiz In addition to excellent operational capabilities, the Dream of Exploding Singles must also have sufficient supply warehouses and precise advertising skills to drive large growth with small investment, just like drawing water with running water.
The epidemic situation some time ago affected the capital turnover of many cross-border people. If such a good opportunity for blood recovery is missed due to financial pressure, the first half of this year will basically be in vain or even suffer serious losses. What about the logistics costs? You might as well try Doushabao – cross-border e-commerce loan. Doushabao has been on Amazon and eBay for some time, and it has officially reached a cooperation with Shopee to help cross-border sellers expand their global business effectively, quickly and conveniently. One of the safe and convenient financial solutions to get on the official website.
Security: The application entry is in the Amazon seller's backstage, 0 fraud risk Fast: 5 minutes to apply, 2 minutes to approve, 0 seconds to account Convenient: palm operation, store digital assets can be applied online High amount: no mortgage, million quota
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Doushabao helps Chinese cross-border sellers to seize "every festival" funds smoothly and without worry, and realize the dream of bursting orders!