After the explosion of Tiktok, it is self-evident that the Amazon platform attaches great importance to short video traffic. Especially with the development speed of the fast era, video marketing has become the focus. In addition to the routine operation work, the product launch also needs to upload related videos to obtain more traffic and display volume. Of course, the fastest way to get traffic is to upload related videos with an Amazon celebrity account.
There are also seller friends who do not know what the Amazon Influencer Program is.
Simply put, it is divided into 2 parts:
(1) The Amazon Influencer Program is a way for Amazon to use the growing trend of influencer marketing to drive sales.
The program itself is actually an upgraded version of Amazon’s affiliate program, as it requires approval to join, and creates its own dedicated page and separate Amazon URL link for influencers.
(2) Amazon influencer celebrities, show, introduce, praise and recommend products by shooting product videos and taking photos. If a buyer buys the product link recommended by the celebrity, Amazon will return 1% to 20% of the sales to the celebrity as a Commission, to achieve the purpose of attracting product links and promoting sales.
So what are the benefits for sellers through this influencer video?
(1) For sellers, influencer video is equivalent to a product buyer show, which can better display product features and product installation steps, which can increase the desire to buy and reduce after-sales caused by wrong use;
(2) The videos uploaded by Amazon influencers with the Influencer account will be displayed in the video position of the product page, and will also be displayed on the Influencer Amazon personal homepage, as the long-term recommended products of the Influencer;
(3) There is a probability that the video will be linked to the competing product page by Amazon’s algorithm, which will bring greater exposure and conversion rate.
In the white hat game, in addition to pictures and five-point descriptions, the listing details that can improve the conversion rate also have a very important game method, that is, the video location associated with the buyer show.
The buyer's showcase video is below the listing. As shown in the figure above, the video at this location has a purchase link, and the uploaded video will also be intelligently recommended to competing stores, which is a very good traffic portal.
This location can upload up to 10 videos. If the location is a competitor's video, store traffic will go to the competitor's store! Sellers who do better will fill relevant video spots with their own product videos, leaving no room for others to promote.
Advantages of Amazon Associated Video
1. Seize the video position of competing products
The Amazon platform will intelligently recommend the video of your product to the video location associated with the competing product buyer show without video. Once the buyer watches the video of your product from the competing product location, they can purchase through the purchase link below to get extra Traffic, so that competing products lose traffic and transactions.
2. Better display of products
Short videos can attract buyers’ attention more than pictures. A good video can better display the product and let buyers know more about the product and its use effect. Staying in the store for a long time can effectively increase the conversion rate of the product and promote the product’s popularity. Transactions and conversions.
3. Grasp the main traffic
If the merchant uploads all 10 videos of their own, at least the first 5 videos need to be uploaded, then the competing video will be squeezed to the second page, so that when the buyer is watching the video, it is still the merchant's product and can get To a certain extent, the flow of traffic is not lost.
Amazon Influencer Video Essentials
(1) How to become an Amazon celebrity?
Buyers must have their own fans of a certain size on platforms such as TikTok, YouTube, and Instagram. Red fans range from tens of thousands to hundreds of thousands, and they have been certified by Amazon to enter Amazon.
The relationship between Amazon Influencers and Amazon is a partnership, and Amazon relies on certified Influencers for extensive video creation to enhance the shopping experience for customers. Amazon Influencer accounts can create videos for any product and any category of products.
(2) Amazon celebrity video VS ordinary buyer show video
① The Amazon celebrity video will appear below the main image video, the associated video, and the celebrity's celebrity page;
② The video that Amazon gives to the Amazon celebrity has a higher weight, and the probability of appearing below the video related to the competing product will be greater;
③ Influencers will divert traffic to their influencer pages, and this video is also uploaded to the Amazon influencer page;
④ Compared with the buyer show, the video of the celebrity will be more convincing. There will also be a logo below the uploaded video of the celebrity to show that it is a celebrity, and the effect of improving the listing conversion rate is more obvious.
(3) How to tell if it is an Amazon Red Man video?
There are thousands of videos on the Amazon platform, so how do you know if this video or a competing video is a celebrity video? From these points, you can tell at a glance!
① The related videos below the main image video are all celebrity videos of their own stores;
② There is the Earns Commissions logo next to the celebrity avatar, and the ordinary buyer show has no logo;
③ The Amazon Influencer homepage has an officially certified green tick.
(4) Amazon Influencer Video Fee
The fees of different influencers vary greatly, ranging from tens to hundreds of dollars. Some influencers charge extra for uploading videos to YouTube, Facebook, and INS.
(5) Amazon Reds Video Delivery Date
There are not many Amazon celebrity resources, and the celebrities are very busy. Some celebrities receive 20 items a day. The number of Amazon-certified female celebrities is not much and they are more busy. Generally, the time for the completion of the shooting of the celebrities is basically the time they receive the goods. Within the next 14 days, the celebrity will be uploaded directly to the Listing Viedos page after the shooting is completed. After uploading, Amazon will review it for about 3-4 days to display it.
It is said that standing in the wind, pigs can fly. The dividend of short video traffic is already very obvious. And for now, this outlet is on the rise, and there is still a lot of room for development. Especially uploading a good video before the Prime Membership Day, I believe it will bring more traffic and orders during the event.
The traffic that this sector can bring to sellers should not be underestimated, and many sellers have seen business opportunities long ago. Share some screenshots of communication with Damai. Whether it is from the shooting effect, uploading feedback, or the follow-up traffic arrangement, they have all received unanimous praise!