In recent years, cross-border e-commerce has attracted many sellers as a hot industry. It is reported that Amazon, as the world's largest cross-border e-commerce platform , has maintained steady growth for five consecutive years, and most of the sales are mainly from local sites. of local sellers and Chinese sellers, even if some of them dealt with a batch of seller accounts last year because they did not understand the platform rules and mishandled them, but this did not seem to affect the enthusiasm of Chinese sellers in the overseas market. The overall market share of Chinese sellers has always been is continuing to rise.

Sellers are paying more and more attention to the development route of standardization and branding, and sellers have also begun to adopt a relatively stable and refined operation method. For the general environment, the attempted transformation of foreign trade factories with supply chain advantages may become the biggest winner in the market .

As we all know, many foreign trade enterprises that do not have the advantage of supply chain gradually lose such a big competitive advantage in the branded e-commerce platform, and the advantage of foreign trade factories is in this aspect. Foreign trade factories benefit from their own manufacturing capabilities, and their own brands will bring an incalculable blue ocean benefit to the enterprise.

Some sellers may not know the Amazon platform, but only know that Amazon is a B2C retailer's online e-commerce platform. In fact, Amazon also has a premium account specially provided for factory sellers, that is, Amazon VC, which is Amazon's exclusive supplier system. The main sales customers are also enterprises.

Foreign trade factories that become VC sellers can directly sell goods to Amazon, and let Amazon operate and sell them. As Amazon's supplier market, there is no fierce competition from traditional foreign trade factories, and the platform will also have a certain amount of traffic tilted to factories. In addition, Amazon will also give rights and interests that ordinary users of the factory do not have, which is beneficial to the long-term development of the factory for the factory to go overseas. Those who are interested in transforming into cross-border e-commerce can also try to go overseas in this way.