June 1, 2022, Shanghai, China — Amazon announced a series of relief measures for sellers, covering brand building, global multi-site operations, logistics and warehouse management, tax compliance, cross-border payment collection and seller training. In helping China's export cross-border e-commerce industry to grow steadily, promote recovery, help Chinese sellers to further expand global business and build international brands. Cindy Tai, Amazon Global Vice President and Amazon Global Store Asia Pacific Executive President, said: "China's strong manufacturing base, supply chain advantages and brand innovation capabilities give us full confidence in the future development of China's export cross-border e-commerce industry. As local governments have successively launched a series of economic support measures, the pace of Chinese brand globalization will also accelerate again. We hope to join hands with the government and the vast number of sellers to work together to meet the challenges, help Chinese sellers to recover as soon as possible and achieve steady growth in export cross-border business ."

Promote sellers to efficiently expand global business layout

Amazon has launched a number of innovative global operation tools to help sellers achieve one-click activation management when deploying globally. All new sellers can open 13 popular overseas sites in North America (United States, Canada, Mexico), Europe (United Kingdom, France, Germany, Italy, Spain, Netherlands, Sweden, Poland), Japan and Australia with just one registration. Registering the four major sites in Singapore, the United Arab Emirates, Saudi Arabia and India can directly waive the monthly fee. On Amazon Japan, newly settled sellers can enjoy four-fold support policies, including sales rebate, direct sales commission reduction, logistics fee reduction, and Amazon fee subsidy. Amazon Australia, United Arab Emirates, Saudi Arabia, India, and Singapore provide sellers with free promotion and reporting preferential policies to help sellers seize the vast opportunities of emerging sites.

Help sellers manage cross-border logistics warehousing costs

Amazon will help sellers cope with the challenges of rising global logistics costs through multiple preferential measures. Eligible new FBA selections can receive free storage fees, free removal fees, free return processing fees, and free bulk clearance, helping sellers to try new products at low cost. Amazon's global logistics team provides Chinese sellers with innovative and flexible cross-border logistics services, supporting them to export their goods around the world through sea, air and small parcel shipping solutions. In order to help sellers better cope with cross-border logistics challenges, Amazon's global logistics team has launched Amazon FBA Satellite Warehouse (STAR), a one-stop logistics warehousing solution for sellers, helping sellers to achieve cross-border transportation, satellite warehouse storage, intelligent automatic The whole process of visual supply chain management from replenishment to operation center.

Accelerate the pace of Chinese sellers to build global brands

With the rapid development of the export cross-border e-commerce industry, the brand value of enterprises has become more and more prominent. Amazon continues to increase investment in brand building, launching innovative tools and services to help Chinese sellers build global brands. New sellers who complete the Amazon brand registration within 6 months of the product selection can enjoy up to $50,000 in sales rebates, and up to $150,000 in multi-site operations. Also get additional savings on the $100 Amazon Transparency program and the $200 Amazon Vine program. The Amazon Transparency program is open to all brand-registered brand sellers. It is a brand protection program that integrates counterfeit counterfeiting, traffic diversion, and return analysis. The Amazon Vine program is an evaluation program open to brand sellers on the Amazon platform, which can effectively help Amazon sellers quickly obtain high-quality reviews for their new products.

Help sellers efficiently and conveniently achieve compliance operations and financial management

Amazon provides one-stop worry-free services for Chinese companies going overseas in terms of tax compliance and cross-border payment collection. For example, Amazon's official VAT solution can help sellers with one-stop European VAT registration, declaration and tax payment services. In 2022, new sellers can enjoy free registration of VAT and EORI numbers in the UK and any EU country, plus 6 months of free tax declaration, helping sellers solve tax compliance issues efficiently and at low cost. Amazon's global payment service assists sellers to receive global payments in RMB using domestic bank accounts, providing a safer and more convenient payment experience. From now until September 30, 2022, Chinese sellers who have opened an Amazon store for the first time can qualify for preferential rates after registering and completing Amazon's global payment settings. After the preferential rates take effect until December 31, 2022, they can enjoy Amazon A preferential rate of 0.4% for global collections, with no entry threshold. Some sellers with capital needs can also use the Amazon Seller Loan Program. Eligible sellers will have the opportunity to obtain loan products launched by domestic financial institutions to help sellers effectively alleviate cash flow problems, develop business, operate stockpiling and expand business territory.

Improve the refined operation ability of sellers and promote the sustainable development of the industry

It is expected that by the end of 2022, Amazon's first comprehensive seller training center in the world will be officially opened in Hangzhou. The seller training center will integrate design, functionality, interaction, environmental protection and humanistic care to create an ultra-modern space and interactive community for cross-border sellers to learn, experience and communicate. Amazon Global Store will also carry out a series of online and offline training activities in the second half of the year to improve sellers' refined operational capabilities and accelerate the success of sellers on Amazon's global sites. Amazon's official experts will analyze operational problems for sellers, and provide improvement plans and practical suggestions in terms of product selection skills, advertising optimization, and compliance policies. In addition, well-known celebrities will be invited to interpret industry trends and discuss business transformation ideas and growth opportunities with sellers.

In recent years, China's cross-border e-commerce has flourished, injecting new momentum into the high-quality development of foreign trade. In the "Opinions on Promoting the Stability and Quality Improvement of Foreign Trade" issued by the State Council in May, it specifically proposed to strengthen the production and operation guarantee of foreign trade enterprises. The policies of many governments to support cross-border e-commerce have been introduced one after another. Amazon's global store opening will continue to promote China's exports. The accelerated recovery of cross-border e-commerce companies has helped Chinese sellers achieve steady growth in Amazon's global business.

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