Cross-border people will make good use of holidays to do marketing activities. Halloween is a relatively large traditional festival in the West , which falls on November 1 every year; October 31 , the eve of Halloween , is the busiest time of the festival. Halloween is often called "Halloween" .

Generally, Western merchants start promotions from October 1st until November 1st .

According to the data survey, nearly half ( 47% ) of consumers plan to start shopping for gifts between September and mid- October , and 36% of foreign users said they plan to shop earlier this year than last year.

To this end, Amazon has also updated the free Halloween promotion channel for brand sellers – buyer interaction.

This is a very beneficial function for sellers. Sellers can enter the sending email page through the " Buyer Interaction " function under the " Brand " section (the background page needs to be switched to English). Sellers can send customers marketing emails about their products , but they must be your followers, which requires you to use tools such as posts to continuously attract more followers.

Buyer interaction is not a new feature, but it will update the corresponding template according to different festivals. So, what did Amazon do for Halloween?

Entering the page, you will find that there is a Halloween [Shopping Event Selection] to choose from .

Then you can also see a selection about the header of the email section .

It should be reminded here that the title of the email section is very important and can increase the click-through rate of the product.

Finally, there are banner templates. There are five banners here, and sellers can choose the template that suits their product or brand .

Buyer Engagement is a useful feature to send free email marketing emails to your brand followers, telling your customers what products we have on sale and want them to buy.

If you want to know more about cross-border information, please pay attention to OgCloud , the editor will continue to bring you more exciting content !