Cross-border people will make good use of holidays to do marketing activities. Halloween is a relatively large traditional festival in the West , which falls on November 1 every year; October 31 , the eve of Halloween , is the busiest time of the festival. Halloween is often called "Halloween" .
Generally, Western merchants start promotions from October 1st until November 1st .
According to the data survey, nearly half ( 47% ) of consumers plan to start shopping for gifts between September and mid- October , and 36% of foreign users said they plan to shop earlier this year than last year.
To this end, Amazon has also updated the free Halloween promotion channel for brand sellers – buyer interaction.
This is a very beneficial function for sellers. Sellers can enter the sending email page through the " Buyer Interaction " function under the " Brand " section (the background page needs to be switched to English). Sellers can send customers marketing emails about their products , but they must be your followers, which requires you to use tools such as posts to continuously attract more followers.
Buyer interaction is not a new feature, but it will update the corresponding template according to different festivals. So, what did Amazon do for Halloween?
Entering the page, you will find that there is a Halloween [Shopping Event Selection] to choose from .
Then you can also see a selection about the header of the email section .
It should be reminded here that the title of the email section is very important and can increase the click-through rate of the product.
Finally, there are banner templates. There are five banners here, and sellers can choose the template that suits their product or brand .
Buyer Engagement is a useful feature to send free email marketing emails to your brand followers, telling your customers what products we have on sale and want them to buy.
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