Creating a popular listing is the dream of every Amazon seller
Doing a good job in the optimization of Amazon listings is a key link in creating popular models, and in the process of creating an Amazon listing, Review plays a very important role.
No matter which e-commerce platform is used to create a listing, evaluation is indeed the most effective way to promote it. Be sure to choose a good product before testing, because for most sellers, it is impossible for all of your store to be a hit, so choose a product that needs to have the potential to become a hit.
A newly created listing will often result in a low order conversion rate because there is no product review. A listing with a low review star rating will also be embarrassing in the process of creating a popular item, and more sellers may have encountered a bad one. After a review (one star or two stars), the sales of listings have dropped sharply. These all reflect that the review is the halo of the product at different levels, and it is the guarantee of the conversion rate. How to obtain the review efficiently is always the unremitting pursuit of the sellers.
Amazon's requirements for product reviews are also continuously strengthened
1. Strictly check the authenticity: From the launch of the cloud check rating tool to systematically review, and to crack down on fake reviews, more than 95% of products with fake reviews are rated F. It is forbidden to use discount coupons, discounts, etc. in exchange for reviews, ranging from removing reviews and lowering rights, or even closing the store. It can be seen that Amazon’s series of actions are suppressing fake reviews and restoring the authenticity of reviews.
2. Comprehensive quality control: From the deletion of reviews formed by using fake credit cards/under the threshold of $50, to the deletion of reviews without “irrelevance”, it can be seen that Amazon’s quality requirements for product reviews themselves are getting higher and higher .
3. Diversification: According to the statistics of the past two years, the influence factors of video review on buyers' purchase demand are getting higher and higher. Therefore, it is best to have a video review under normal operating conditions, which can not only ensure the safety of the review, but also gain the trust of buyers and customers.
If there is no sales, there will be no ranking. If there is no ranking, how can there be traffic, reviews and orders?
In the case of Amazon's massive deletion of reviews, strict control of S-lists and the constantly escalating Amazon Review rules, do sellers feel that there is no way to obtain reviews through the platform?
Sellers, don't worry, there are still ways to get a review on the market:
1. Facebook Groups
There are many potential buyers and reviewers in Facebook groups. You can post your products and offers in these groups and attract the interest of potential reviewers with free products and discounted products.There are generally two ways to find reviewers, one is to publish information by yourself
The other is to spend money and use Facebook to promote your message.
The reviewers found in facebook are at risk, and sellers need to pay attention to identify the real reviewers, and beware of some reviewers that cheat products without leaving comments. And some are professional reviewers. For the accounts of professional reviewers, Amazon has monitoring and troubleshooting, which is easy to drop reviews.
• Authenticity with built-in target group segmentation
2. Real person evaluation
Real-life evaluation, as the name suggests, is that real buyers purchase store products through real accounts, and then leave reviews to increase the weight of listings.
(1) The single factor of review has the largest influence
(2). It is directly related to the product conversion rate, and the relationship between Listing and review complements each other
(3) Let new products have exposure and order volume faster, which is the best way to control and replenish orders for explosive products
(4). Real-person evaluations can dilute negative reviews and allow positive reviews to occupy the review page.
Most of the evaluation service providers in the market are confused, and uncontrollable factors make sellers physically and mentally exhausted: the content of the reviews is relatively uncontrollable, the time limit of the reviews is uncontrollable, the evaluation channels are uncontrollable, and the purchase process is uncontrollable. The most common situation: the transaction is not guaranteed, the effect is not guaranteed, there is no after-sales service, and the service provider has no news after receiving the money, causing the sellers to cry and have nowhere to go.
3. Self-supporting number evaluation
Advantages: high controllability, low cost
Disadvantages: requires the ability of operators
Self-supporting account, as the name suggests, is to operate and manage a batch of evaluation accounts by yourself. Since it's your own account, you don't have to worry about being deceived by a black-hearted intermediary. However, holding large-scale accounts at the same time is likely to be judged as a violation. Therefore, finding a suitable evaluation tool and configuring a safe and reliable network environment for each account is the top priority of the self-support account operation. There are many factors, including IP address, browser environment, payment address, bank card information, etc. These costs can currently be controlled at around 20 per account.
Sellers will not be led by the nose, cheated or fooled by intermediaries. Don't worry that the safety of the store cannot be guaranteed, and a lot of operating funds are taken away by the evaluation, and the profits are diluted. From the seller's point of view, the evaluation resources are really difficult. Is the so-called real person placing an order really a real user? Are all the promised credit card orders placed by credit cards? I don't think it's really necessary, because everyone's position in the evaluation is different. The angle of considering things is different.
After all, there are too many uncontrollable factors for you to find a third-party evaluation service provider. Even the so-called real buyers that your operation team spends money on advertising to find on FB, do you think they are reliable? Do you know that there are many Chinese people who are raising FB accounts? These are actually uncontrollable factors.
In addition to safety, the proportion of evaluation costs to operations is also increasing year by year. After all, everyone is doing what you can't sell without doing an evaluation. The shipping cost of goods from China to Amazon warehouse includes the cost of the product plus the cost of evaluation. The evaluation process almost accounts for most of the seller's cost. This makes me feel that the sellers are the vulnerable group, not only depends on the face of the brother-in-law, but also distinguishes the liar from the service provider. Those who have not been threatened by the evaluation service provider are not considered big sellers.
Taking the above considerations into account, it is recommended that sellers start to form their own account support team and keep a review account for backup. First, it may reduce some costs, and second, make the evaluation more controllable.
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