In recent years, the competition in the cross-border e-commerce market has become more and more intense, and sellers are eager to find a breakthrough for growth, stand out from the siege, and sell out.
The billion-dollar sales of COSCOD in Shenzhen area, focusing on the five years of Amazon, seems to have opened the growth code. The annual sales have increased from 1 million US dollars to 150 million, a surge of more than 20 times.
Its successful experience may inspire you to find a breakthrough.
Seize the opportunity of marketing and grow against the trend
COSCOD, namely Shenzhen Zhongchuang Xunda Technology Co., Ltd., is mainly engaged in consumer electronic products.
Backed by Shenzhen, a young and dynamic city, COSCOD is sensitive to new trends and seized the good opportunity of marketing, which also benefits from its success.
In 2015, when Amazon's momentum gradually emerged, COSCOD began to operate the platform, and through a stable supply chain and strong products, on-site advertising was the icing on the cake, and COSCOD became the leader.
Coming from Huaqiangbei, it took less than five years to achieve the first annual sales of 1 million US dollars by the end of 2017, and then to the current annual sales of over 100 million. It has successfully realized the original intention of "bringing domestic consumer electronic products with high cost performance and high quality to the world".
In the process of rapid development, COSCOD faces many challenges, including difficulties in process management and difficult data analysis. Therefore, after a friend's recommendation and trial, I chose to use the leading ERP to solve the problems encountered in the business process.
In this regard, CEO Pan of COSCOD said:
"In the beginning, we tried at least three ERP systems from different companies, and finally chose Leadstar ERP because it is the ERP company that understands sellers best."
In fact, the start-up of the leading star ERP has not lived up to the trust of COSCOD. Take the advertising link as an example:
As the main channel for attracting gold, COSCOD has invested a lot of money. However, because of its many products, all of which are advertising on the site, it is difficult and inefficient to manage and analyze data.
Moreover, manual operations cannot be done in every detail, ignoring problematic advertisements, and losing a lot of profits, it happens from time to time.
Leading Star ERP has opened up the API interface with Amazon, and automatically obtains advertising data of various sites and products every hour. The steps of manual statistics by COSCOD operators are eliminated, and the efficiency is higher.
Moreover, from these data, it is possible to clarify the effectiveness of advertising and the quality of keywords, so as to respond quickly, adjust advertising strategies, and further expand the advantages of advertising and marketing.
And when the market demand decreased due to the epidemic, it still withstood the pressure and grew against the trend.
Insight into consumer needs, "micro-innovation" products
In recent years, the competition on the Amazon platform has become increasingly fierce, and the 3C Red Sea category that COSCOD is deeply cultivated has many highly competitive competitors.
However, COSCOD is still in the vertical category, with high brand awareness and high ranking. It has successfully entered the European and American markets. Where is its breakthrough?
Mr. Pan said:
"Although the Amazon market is becoming saturated today, it has never lacked breakthroughs. Our breakthroughs are: constantly exploring customer needs, developing new products through micro-innovation, rather than following the trend ."
The micro-innovation mentioned by Mr. Pan refers to: mining the potential of existing products, incorporating new ideas and concepts, such as introducing new technologies, iteratively upgrading products, and finally creating competitive products that are different from other competing products on the market. Strongly differentiated products.
COSCOD has invested a lot of cost in "micro-innovation" products. If the prediction of consumers' needs and preferences is wrong, the products put into the market cannot impress consumers, which will cause unsalable sales and immeasurable losses.
Therefore, the premise of micro-innovation must be insight into consumer demand.
In this regard, COSCOD verified the authenticity of the demand through refined in-depth research, supplemented by a large amount of accurate and detailed data:
Before formally developing a product, check, summarize and analyze the reviews of consumers on the leading ERP, analyze product deficiencies, and tap new demands;
After the product is launched, monitor the [product performance] data on the ERP of the leading star, analyze the sales effect and market performance of the product, and judge whether it can be liked and praised by consumers. , to optimize the selection in time.
Thanks to this, COSCOD's products handed in a bright answer in the 3C Red Sea.
Refined operation of data becomes the password for growth
For old sellers who have been doing cross-border e-commerce for many years, the operating data over the years. It is undoubtedly one of the most valuable assets of a business, both in the short and long term.
COSCOD is well aware of this, and is the first group of sellers in China to adopt refined data operations.
Through massive multi-dimensional data support, it mines the direction of product selection, verifies the quality of operation strategies, analyzes the health of enterprise assets, summarizes the experience of inventory management, and provides the direction of future development, so that the development of the enterprise forms a benign closed loop and grows steadily.
To achieve refined data operations, the first step is to integrate, analyze, and save data. To this end, COSCOD has invested a lot of cross-departmental manpower and time in supply chain, finance, operation and other links.
However, there are differences in concepts between different departments and positions. Once the information is asymmetric, data integration becomes even more difficult.
In order to realize the refined operation of data, COSCOD uses the leading star ERP system to automatically integrate and analyze the multi-dimensional data of key aspects of cross-border e-commerce such as procurement, warehousing, logistics, sales, advertising, cost, and profit, and has reliable data when making decisions. support.
Take inventory management as an example:
Leadstar ERP automatically pulls COSCOD's local warehouse, FBA warehouse, and overseas warehouse data, and integrates it to generate an easy-to-see [Inventory Report].
From this, COSCOD can quickly analyze whether there are problems such as inventory backlog, stock loss, etc.
In addition, the accumulated data for many years has become the reference for COSCOD to formulate reasonable replenishment volume and first-way transportation plan, so as to increase revenue and reduce expenditure, and reduce the waste of logistics, warehousing and other costs.
COSCOD will also pay attention to financial reports such as [Profit Statement] of Leadstar ERP, and sales analysis reports such as [Product Performance] and [Store Performance]. The data update speed in the report is faster than that provided by the Amazon platform.
Leading Star ERP improves the efficiency of COSCOD's financial and operational personnel. If there are any abnormalities such as product selection, profit reduction, cost overruns, etc., it can also be detected as soon as possible, and the relevant departments can correct the errors in time, so that the enterprise can operate and form a benign closed loop.
With the support of accurate data from Leading Star ERP, COSCOD can easily realize the refined operation of data, which is conducive to the positive development of products and brings more profit growth opportunities to enterprises. It is not an exaggeration to say that it is a growth password.
Success cannot be replicated, but methods can.
COSCOD is the epitome of many successful sellers from the beginning of Amazon to the big sale. Refer to one or two of them, which may be your explosive order password.