In the process of Amazon advertising optimization, keyword optimization accounts for a large proportion. Amazon sellers hope to improve the return on investment of advertising through keyword optimization.

However, in the daily optimization process, these problems are often encountered:

In the face of massive keywords, how to accurately find better words ?

Keyword high exposure, low conversion, how to do refined analysis ?

There are too many keywords and user search terms, how to quickly and automatically group them ?

The exposure of key keywords is not ideal, where does the traffic go ?

How to use a reasonable bid to seize the desired advertising space ?

In order to solve these problems, the keyword solution of Lingxing ERP has opened up the whole process of keyword "extension-analysis-optimization" , helping sellers to manage advertisements efficiently and maximize the return on investment!

Expand words and build a high-quality keyword matrix

Leading Star ERP provides two word extension tools, "ASIN Reverse Search" and "Word Database" . Operators can search for competing product ASINs and use their own ASIN placement results to extend words.

In the "ASIN anti-check" , Leadstar ERP opened up the ABA data (Amazon keyword search report) interface with Amazon Advertising, combined with the analysis of high-frequency words on the Listing page, and directly provided high-quality traffic words verified by Amazon Advertising for operation selection , and can be added to the ad group for delivery with one click.

In the "Word Library" , users can query the user search terms of SP and SB advertisements according to the dimension of advertising products , and conduct integrated analysis to count the word frequency of each user search term .

The higher the frequency of occurrence, the more times users search. Operators can choose to place high-frequency words separately , or use different matching methods (such as broad, phrase and precise matching together), to seize more traffic.

Analyze and discover data anomalies in time

After the keywords are placed, it is necessary to conduct a refined analysis based on the results of the placement to determine the next optimization plan.

Amazon sellers can use Leading Star ERP to focus on keyword analysis from the following aspects :

1- Analyze hourly data for keywords

Leadstar ERP provides hourly dimension keyword reports to help sellers quickly analyze the performance of keywords in each hour.

According to the hourly data of keywords, it can provide decision support for the next step of optimizing keywords .

For example, keywords have high exposure but few clicks at night, and time-sharing price adjustments can be made for these time periods, so that keywords can be exposed and get more clicks during the peak traffic period during the day as much as possible.

2-Advertising positions for keywords

Leading Star ERP provides data analysis of keyword advertising positions to help sellers analyze the data performance of keywords in different advertising positions.

Including, but not limited to, the advertising products that each keyword specifically leads to, and where each keyword is exposed and which advertising product is finally led to.

For example, some keywords generate a lot of exposure on the product page, but do not have much exposure on the top of the search results (homepage) or other positions of the search results, and there will be keywords with high exposure and low clicks and conversions . Condition.

At this time, you can use the analysis results of leading ERP keyword advertising positions to appropriately increase the bidding for the advertising space at the top of the search results (home page), and appropriately reduce the bidding for the advertising space on the product page, so that more exposures can be concentrated on the search results page .

It is worth mentioning that Leading Star ERP exclusively provides the data of keywords leading to different advertising products in different advertising positions , which can help the operation to plan keywords and advertising products more reasonably, so that more sellers can be in the right position, through the appropriate keywords to discover the ideal advertised product.

3- Analyze keyword search rankings and trends

Leadstar ERP integrates the ABA data of Amazon Advertising (which can analyze the traffic ranking of Amazon search terms), and provides search ranking and trend analysis of SP, SB advertising keywords, and user search terms .

It also provides the trend of search rankings in the last 30 days , the accumulation of click share and conversion share of the top three products , matches the ASIN of its own store, and prompts the ASINs that enter the top three products.

According to the accumulation of the click share and conversion share of the top three products of the keyword , it can assist the operator to quickly judge the fierce competition of the keyword traffic.

If the click share and conversion share of the first three products exceed 80%, it means that most of the traffic of the word is concentrated in the first three products, and it is difficult to seize its traffic.

4- Analyze keywords and user search term topics

Based on the exclusive keyword root extraction and clustering algorithm , Leadstar ERP provides the theme analysis function of keywords and user search terms.

Through subject analysis, Leadstar ERP automatically classifies and groups keywords and user search words according to subject root and relevance , which is convenient for operators to quickly analyze and optimize keyword groups with the same characteristics.

Optimize and efficiently seize the ideal advertising space

According to the results of the previous analysis, combined with the actual business scene, choose time-sharing price adjustment, time-sharing status adjustment or keyword position grabbing for keywords in Leadstar ERP to quickly occupy the target advertising space.

1-Time-sharing strategy to seize peak traffic

Leadstar ERP "time-sharing strategy" supports time-sharing price adjustment and time- sharing status adjustment for keywords, and supports hourly adjustment of bids or status .

Through the time-sharing strategy, you can increase the bid for keywords during the peak period and reduce the bid during the trough period, or enable keywords during the peak period and suspend keywords during the trough period. Let the system automatically perform tasks, seize peak traffic, and increase advertising revenue .

2- Grab positions on demand, ranking on the homepage easily

With the word extension and analysis in the early stage, for key keywords, you can set the expected ranking position of the keyword through the "keyword position grabbing" function of Leading Star ERP, and the system will automatically adjust the bid to grab the advertising position

When a seller needs to launch a new product or create a hit, the operation no longer needs to keep an eye on the ranking. After setting the rules, the system will run automatically. Among them, Leadstar ERP [keyword grabbing] especially supports the customization of zip code and grabbing frequency, making grabbing more accurate! What exactly did they do?

Zip code is a very important parameter when tracking keyword rankings, and the ad rankings for the same keyword under different zip codes will also be different . How to locate the zip code to grab a seat?

Leading Star ERP keywords support the setting of custom zip codes . Operators can customize the settings according to the search habits of ordinary buyers, or intelligently extract the zip codes corresponding to the regions with the highest sales volume of advertising products in the last 14 days, and accurately seize the corresponding regions. A lot of high-quality traffic !

Don't want to grab words quickly and spend too much budget?

Leading Star ERP keyword grabbing, exclusive support for grabbing every 30 minutes, every 1 hour, and every 2 hours . Sellers can choose according to their needs, plan their budget reasonably, and improve the refined ability of grabbing spots.

Leading ERP keyword position grabbing function helps sellers to seize more search result page traffic, through data accumulation, helps sellers test high-quality advertising positions and improve conversions, find the best bids and advertising pits, and increase clicks and conversions .

Advertisement placement on Amazon’s site, precise reach of buyers and other advantages have captured the “hearts” of many sellers, which is a must for business operations.

With the help of Leading Star ERP advertising function, Amazon sellers finely manage every step of "extension-analysis-optimization", forming a positive cycle of flywheel effect , improving conversion and issuing orders smoothly.