Many sellers may know that there are two types of product reviews on the Amazon platform. One is Review , which is based on the reviews of all users on the product listing itself. The product can be reviewed regardless of whether it is purchased or not, and the direct review can be done without purchasing. Also one of them. Another kind of evaluation is Feedback , which is a shopping evaluation generated based on consumers' purchase records. Consumers usually make comprehensive evaluations based on product quality, seller services, and logistics and distribution services.

Here is a brief introduction to the basic use of direct reviews. For sellers with limited operating funds, there is a certain basis for the amount of orders, and a small amount of direct reviews can be appropriately added. Direct reviews are usually sellers who use some trumpets to reserve products. Certain evaluations create a certain evaluation atmosphere for consumers. At the same time, controlling the review situation well before the peak season can effectively increase the conversion rate of placing orders. Conditional sellers can also do A+ or add videos to improve the marketing effect before brushing the direct review .

The time period for direct reviews to exist is relatively limited, which may be a shelf life of 3 days or 1 month, and the number of direct reviews of products should not be too high, which may affect the evaluation of real consumers. The system determines that the optimal development of product listing can be better achieved by operating in a controlled and planned manner . Direct reviews with pictures and long content will be more convincing. You need to wait 1-2 working days for review, which can increase the star rating of the product.

It is not recommended for novice sellers to use the function of direct review. On the one hand, the operating experience is not very rich, and there is no strong order volume as a basis. More suggestions are suitable for use in the case of accumulating a certain amount of orders. And it is not advisable to use direct comments too much.