The conversion rate is the probability that buyers click to view the final purchase of the product, and it is the core factor of natural search ranking and advertising search ranking. After a click occurs, the product's detail page determines whether the buyer will purchase the product. Therefore, when the conversion rate is not ideal, we still need to consider whether the product is optimized in place. No conversion rate means no sales, so this advertisement does not make any sense.
According to statistics, 90% of sellers will use CPC for promotion, but some people are happy and others are worried! Sellers who use better sellers often have continuous orders, 100 orders and 1,000 orders a day! The daily investment of poor results is like water flow, but only a handful of orders are sold. Number, even zero effect!
Amazon CPC ads have exposure and clicks, but what if the conversion rate is low?
In this case, it is necessary to optimize the Listing Title, the main listing image and the listing content, and the purpose of optimization is to allow the Amazon advertising system to match accurate and highly relevant listings for you in Sponsored products related to this item. product.
1. In-page optimization of products
Here we need to check whether the picture on our detail page is clearly expressed, whether the selling point is clearly explained, whether the description is well done, the title and other reasons to optimize the quality of our listing. For example, see whether the styles of the main picture and the auxiliary picture are consistent, just like the uniforms of regular companies are unified, this can reflect whether a company is formal and rigorous; the description is clear, the description must be organized, remember to change the line, do not put a bunch of words Stacked there, the description should not be too long.
Check to see if there are fewer top reviewers in the listing of the product, and if the product evaluation is good, evaluation is also a very important point.
3. Match core keywords
Sellers who come in through advertisements have certain needs. If you open the product details page and find that this is not what you want, if the conversion rate is low, we need to think about whether the listing does not match the core keywords.
4. Learn from other similar products
Search for keywords, find your ad, and see various attributes like products, prices, and more around your ad. Under the natural search, find the shape of your product, or the product of the same model. Then there's the change in sales of the products ahead and behind you.
The conversion rate can only be achieved when there is a click-through rate, and the effect of advertising can be achieved only when there is a conversion rate. Therefore, it is recommended that you do these optimizations in advance before placing an advertisement. The product is advertised, and the product page itself is optimized at the same time.
After the optimization is over, when the highly relevant main image of the product recommended by the advertising system matches the buyer's needs, the click-through rate will naturally increase. In addition, if the effect of the former method is still very low, then the consistency of the content must be considered. (Amazon Advertising Tools Free Registration Link:)