Recently, Amazon announced that in cooperation with Japan’s Foreign Trade Organization JETRO, it will launch the Japanese seller’s exclusive page “Japan store” on Amazon US station in November, inviting Japanese enterprises to sell their products through cross-border e-commerce on Amazon US station. To further increase the sales of Japanese products.

Japan store will display Japanese products on amazon.com, which is used by 470 million people every month, and Amazon business, which is used by enterprises and individual entrepreneurs. In addition, JETRO will promote japanstore in offline activities in the United States to promote the expansion of sales channels.

This page will strengthen the support system for participating sellers, including placing banners on Amazon’s home page and developing a one-to-one support system to reduce the obstacles for Japanese sellers to carry out cross-border e-commerce business. In addition to the above support, Amazon business will provide detailed buyer information analysis to help enterprises expand sales.

Amazon will accept the application for participation from September 28. The specific business details are as follows:

Operating country

U.S.A

Support period

From the date of application to the end of March 2023

Target company

Japanese companies and Japanese companies in the United States

Target area

Food (non-alcoholic beverage), fashion, beauty and health care, traditional crafts, kitchen, home (electrical appliances, furniture, garden, etc.), office (stationery, computer, etc.), sports and outdoor (including auto parts), hobbies (games, toys, pets, etc.), gifts.

Target product

Products manufactured in Japan and produced by Japanese companies

In some product categories, product standards are determined by Japanese companies and Japanese companies in the United States.

In some product categories, Japanese companies and Japanese companies in the United States determine product standards and ensure that products meet these standards.

According to a JETRO survey, only 21.7% of Japanese enterprises have carried out cross-border e-commerce business. Since fiscal year 2018, JETRO has been supporting the sales of Japanese products on major overseas e-commerce websites through the Japan mall project. In the previous fiscal year, 2237 companies and 6604 products were successfully exported.

The U.S. e-commerce market, valued at $1.35 trillion, is the world’s second largest e-commerce market after China. It is estimated that about 40% of the country uses Amazon. Through this joint project, JETRO and Amazon, which support the overseas expansion of Japanese companies, will combine their respective advantages to provide new business opportunities for Japanese sellers.