1. Amazon Site
North America Station: United States, Canada, Mexico
European Station: UK, France, Germany, Italy, Spain, Netherlands, Sweden, Poland
Japan Station: Japan
Australia Station: Australia
India Station: India
Middle East Station: Saudi Arabia, United Arab Emirates
Singapore Station: Singapore
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2. Platform cost
1) Registration: $ 39.99 per month (Can be used simultaneously for North America, Europe, Japan, Australia)
2) FBA logistics fee:
A: The first journey: divided into sea freight and air freight, sea freight cost : 7-10 RMB/KG; 600-800 RMB/m³; FCL/US$2,500; one-month validity (arrive on 18-25 days, put on shelves within 7 days) ); air freight: 40 yuan/KG; aging about 15 days
B: Delivery fee: The price is around 2.41~3 US dollars
C : Storage fee : $0.75/cubic foot in off-season (January-September), $2.64/cubic foot in peak season (10-12)
3) Commission: The commission of the fashion category will be high, and other categories will basically remain at 15%
Note: Amazon promotion fees do not need to be recharged by the merchants themselves, and the methods of account deduction and credit card deduction are adopted.
4) Return: The return rate is 1%-3% (Amazon has no reason to return or exchange the goods within 30 days; if the value of the goods is low and no damage, it can be returned to FBA and put on the shelves again.
3. How to choose an Amazon novice
US station: There are 330 million people in the United States, of which there are more than 200 million Amazon prime members. Amazon consumers account for 60% of the population base. The rules are mature, the logistics are convenient, the traffic is large, and the purchasing power of users is also strong.
European station: The volume of 8 national stations is equivalent to an American station, among which the German and British stations are the first to be recommended, as well as the French station; it should be noted that: the European station requires a relatively complicated VAT tax (20%-22%) and currently The European station is basically dominated by distributors.
Japan Station: The population base exceeds 100 million+. Amazon entered the Japanese market in 1017, and as of 2019, it has ranked first in the proportion of e-commerce transactions; and the Japanese have strong spending power. They are also Asians, and their consumption preferences overlap to a certain extent. And distance is a natural advantage, and the core drawback is the current high tariffs.
Other sites such as Australia, India, and Singapore currently have a small traffic volume, and the Indian site is extremely price-sensitive, and the return rate is also higher than other sites; according to reliable sources, there are currently only 3,000 merchants in the industry, and due to various policies The reason is slowly fading.
Therefore, based on the above, it is recommended for novice merchants to start with the US station, Japan station, and the UK and Germany stations in Europe ; in terms of operation mode, if you are planning to distribute goods, I suggest that you can choose the European station, because the European station Self-delivery is more popular, even if you don’t send FBA, you can get good traffic. Of course, if you want to do the US station, it is basically difficult to do it. Most sellers use FBA logistics. If you do self-delivery, you have no advantage in logistics timeliness and keyword ranking.
4. Operation method
I believe that when novice merchants start to understand Amazon, they know that there have always been two modes of operation in the industry: boutique operation & distribution operation. Everyone has different views on these two methods. It is undeniable that distribution and boutique itself are both . Both can make money, but considering the future trend, I recommend making boutiques because they will last longer.
There are three reasons for the recommendation:
1) From the perspective of development, Amazon itself is taking the FBA membership route
2) It is becoming more and more difficult to obtain traffic. However, if the product is simply distributed without product optimization, it is difficult for the product to have keyword rankings, which means that there is no display and traffic, and it is naturally impossible to form an order.
3) Blind distribution of goods will have the risk of infringement, and may face product removal and store closures
Let's talk about whether the distribution can still be done, my answer is: yes
Since the distribution of goods is definitely reasonable, I know that there are also merchants who make profits through distribution ; but we must also treat distribution rationally . If you want to make a monthly income of tens of thousands with the help of software It ’s too wild , but it’s not difficult to make a few thousand yuan a month , so the distribution model is more suitable for side business!
The next article will continue to share with you the information and precautions that Amazon novice sellers need to open a store !