Some sellers have expressed shock recently, but they did not expect Amazon to have a buyer show. We all know that in order to increase sales, domestic e-commerce platforms will set up buyer shows on product detail pages. This method is to attract consumers to buy products through the display of real buyers' purchasing conditions.
In fact, on Amazon's cross-border e-commerce platform, its buyer's show is different from our traditional buyer's show. The buyer show on Amazon mainly refers to related videos. Through video sharing of consumers who have purchased products, consumers who have not purchased products can more easily generate the desire to consume through videos. According to a Bazaarvoice report titled "The Impact of Visual and Social Content on Online Sales," 62% of shoppers believe they would be more likely to buy if they could view videos or photos of consumers who have already purchased commodity.
In 2022, with the impact of factors such as the epidemic and the expansion of returns, consumers' desire to consume will decline, consumption will slow down, and people will be more rational and budget-conscious about shopping. Therefore, sellers want to increase consumers' desire to consume and use a variety of methods to attract consumers is an important way to break the current situation. Studies have found that one of the biggest drivers of online shopping influencing consumer decision-making is product photos and videos (visual content) provided by consumers who have bought the item. Amazon is also using this factor to guide consumers to shop, not only opening the main image video, but also adding a buyer show video section below the listing, and consumers can also upload videos in QA and comments.
The Amazon buyer show video section (related videos) can display up to 10 videos, divided into 2 sections: Videos for this product and Videos for related products, generally 5 videos each, of course, the seller can also allocate these two according to the situation. the content of the board. The video at this location has the purchase link of the product, and the platform will intelligently recommend it to the competing store, which is a good traffic entry for sellers. Some sellers will also fill the relevant video positions with videos of their own products, leaving no room for competitors to grab traffic.
According to statistics, the transaction rate of Amazon watching videos is 3.7 times that of not watching videos. Compared with pictures, buyer show videos can better show the real usage of products, and can intuitively impress consumers and promote consumption.