• Home
  • Services
  • Payment
  • FAQ
  • About
  • Contact
  • News
​ Teach you how to choose Amazon products – Amazon operation practical tutorial
​ Teach you how to choose Amazon products – Amazon operation practical tutorial
03/27/2022
How to save the .99 Listing profit?Amazon Low-priced Products Profitable Tips Sharing
How to save the $9.99 Listing profit?Amazon Low-priced Products Profitable Tips Sharing
03/28/2022

Amazon ads only run on product pages? The problem with the original ad is…

03/27/2022
Categories
  • News
Tags
  • advertising
  • Amazon
  • Cross-border e-commerce
  • Facebook
  • Operation
  • Operation process
Amazon ads only run on product pages? The problem with the original ad is…

When it comes to traffic, it is bound to come to the issue of advertising.

The most common problem with advertising is that the traffic is unevenly distributed, the product page of the advertisement has a lot of exposure, and the exposure of the rest of the position is very small or even no.

Don't panic when you encounter this kind of problem. Today, Xiao Er will analyze the reasons and solutions with you.

Ads only run on product pages?

In response to this problem, we can analyze from the following two situations:

The first

Automatic advertising to run the product page

This situation is relatively common and is a normal phenomenon.

Because new products are launched without any data support , and the keyword search page is a very important traffic to the platform.

Naturally, the platform will not easily give such an important traffic bit to new links.

Therefore, Amazon will naturally show the traffic of the product pages of similar competitors to the new links.

If the new link is performing well, the platform will slowly give the traffic of the search page to the new link, and vice versa, the traffic will be given to other well-performing new links.

In other words, Amazon will give us a chance to perform, and if we perform well, we will have candy, and if we do not perform well, we will have no candy.

This is the underlying logic of Amazon Advertising's traffic distribution.

If we want to capture this wave of traffic to the product page, we can wait for the new link to have comments before increasing the budget for automatic advertising.

And we can catch the Asins that perform better, set up a separate product page advertisement, and capture the traffic of those Asin's product pages.

In this way, the advertising effect is the best.

the second

Manual advertising to run the product page

If we are running manual ads, most of the exposure goes to the product page, the root cause of this situation is:

The delivered keywords have too low weight for our links and can only be assigned to product pages.

As for which product pages to go to, we can search for the keywords in the foreground, open the product page of each opponent's ad slot, and find our link.

solution

How to reduce the traffic of the product page, so that the search page can get more traffic.

Here are three useful methods to share with you:

The first

This method is very simple and crude.

If there is a comment on the link, we can directly increase the percentage bid for the advertising space at the top of the product page and search page.

As long as there are enough comments and the conversion rate is good enough, the traffic of the product page will soon be pulled away by the search page, achieving the purpose of shifting the ad position.

the second

We can search for the keywords we put in, rummage through the competitor's product page in each ad slot, find our own links, and then find a way to make these links issue orders and accumulate keyword weight.

As a result, there will be less traffic to the product page and more traffic to the top of the search results page or the rest of the page.

This is also a more practical method.

the third

We can also leak through the funnel advertising layer by layer, improve the weight of keywords , and increase the exposure of search pages.

For details on how to operate, you can learn about the million-dollar course of our teacher Chuangmeng Wade, which will have detailed teaching and practical exercises.

Amazon is a platform that speaks with strength. If you want to advertise well, automatic advertising must seize the existing traffic and increase the conversion rate, while manual advertising observes the weight of keywords and raises the keywords with low weight, so that the traffic of advertising will flow in continuously.

Share
0

Related posts

The difference between Amazon FBA and FBM, where are the advantages of the two
02/11/2023

The difference between Amazon FBA and FBM, where are the advantages of the two


Read more
How to quickly activate sales after Amazon products are out of stock
02/11/2023

How to quickly activate sales after Amazon products are out of stock


Read more

Warning: Trying to access array offset on value of type bool in /www/wwwroot/amzreviewclub.com/wp-content/themes/betheme/functions/theme-functions.php on line 1624

Warning: Trying to access array offset on value of type bool in /www/wwwroot/amzreviewclub.com/wp-content/themes/betheme/functions/theme-functions.php on line 1624
02/10/2023

What is Amazon Price Protection? how to apply?


Read more

Find us here


Contact with us


Arthink Network Technology Co., Ltd.

support@amzwizard.net

chenchen2679@gmail.com

Localization


Shenzhen, Guangdong
China

Terms and others


Privacy

Terms of Use

© 2015-2023 AmzWizard. All Rights Reserved.
    Wechat

    ID: fhstudio01

    QRCode:

    Amazon seller service,Amazon fba service,Amazon review service,Amazon appeal service,remove negative review