Content of this article

#01 Amazon Standard Seller Standard

#02 Amazon Average Clickthrough Rate (CTR)

#03 Amazon Average Cost Per Click (CPC)

#04 Average Amazon Conversion Rate (CVR)

#05 Amazon Average Advertising Cost of Sales (ACOS)

#06 Amazon Average Daily Impressions

#07 Amazon Average Daily Clicks

#08 Average Daily Conversions on Amazon

#09 Amazon Average Daily Ad Spend

#10 Amazon Average Daily Revenue

#01 Amazon Standard Seller Standard

While there are over 970 W Amazon sellers worldwide, only 20 W sellers in the US have monthly sales over 10 W USD

Amazon published an article on Forbes "Monthly sales < 10W USD will be classified as ordinary sellers"

The following data is provided by Amazon PPC ADBADGER (only suitable for ordinary sellers). The team has cooperated with Amazon , and the data analyzed is accurate, which is very suitable for ordinary sellers to refer to.

#02 Amazon Average Clickthrough Rate (CTR)

Top 5 Factors Affecting CTR

✔ Pictures

✔ Title

✔ Review

✔ Listing star rating

✔ Selling price

After optimizing the listing , the click-through rate is still not ideal, so don’t worry about it. Sometimes it's really not your problem, it may be the environment.

2022 With the spread / recession of the Covid-19 pandemic , the average CTR over the past six months has been volatile

#03 Amazon Average Cost Per Click (CPC)

The essence of CPC : If you bid $3 and the next highest bid is $1.00 , then even if the highest bid is $3 , your CPC is only $ 1.01 ( any ad clicks that bid against each other, only on the highest bid +0.01 SUD )

In 2020 , the average cost-per-click on Amazon Advertising was $ 0.71

As the average CPC gradually rises in 2021 , until now the average CPC on Amazon has reached 0.89 USD

#04 Average Amazon Conversion Rate (CVR)

Top 3 Factors Affecting Conversion Rates (Decreasing Percentage Impact)

✔ Listing

✔ Advertisement

✔Brand

Amazon's operating model is to focus on products and less on stores (brands), so you should pay attention to optimizing the path.

As shown in the figure below, the average conversion rate of Amazon is around 7~10% , which is much higher than the average conversion rate of other cross-border e-commerce platforms (about 1.33% ).

Note: The above data does not apply to Listings with a price of more than 100 USD , because the shopping psychology of this part of the consumer group will be much stronger, and the conversion rate will be much lower.

#05 Amazon Average Advertising Cost of Sales (ACOS)

Although ACOS is not the lower the better, but I suggest that the friends who have just entered the market keep the ACOS around the average

#06 Amazon Average Daily Impressions

Note: Include 90% impressions from PPC

#07 Amazon Average Daily Clicks

Average daily clicks tend to vary widely over several months (buying surge)

#08 Average Daily Conversions on Amazon

#09 Amazon Average Daily Ad Spend

It is recommended that sellers who have just entered the market should control their daily PPC budget at around 30 USD .

#10 Amazon Average Daily Revenue

Turnover

All the above data are average values ​​and are for reference only

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