Prime Day is one of the large-scale promotions that all Amazon sellers pay great attention to. Every year, Prime Day is a carnival feast shared by e-commerce sellers and buyers. During this period, Amazon stores will welcome a large number of buyers and sellers' orders. The transaction volume is bound to usher in a new high, and Amazon has recently announced that this year's Prime Day will be set for mid-July (expected to be July 18th and 19th).

According to the Adobe Digital Economy Index, during Amazon Prime Day 2021, online sales on all e-commerce sites in the United States will reach $11.1 billion, an increase of 6.1% compared to 2020. However, these brilliant achievements are in the past. For sellers, this year's Prime Day is the highlight.

In recent years, under the influence of the continuous epidemic, global supply chain problems and inflation have intensified, and the influence of the Russian-Ukrainian conflict and war is still fermenting. However, I am not sure if I don't participate, I am afraid of missing the good opportunity once a year, and I am afraid that if I participate, I am too busy for a long time.

However, the editor thinks that "disasters and blessings depend on, and blessings and misfortunes lie down", and there is an opportunity in "crisis" – who can deny that this big promotion is not a timely release of consumers' desires? Isn't it a rare stage for sellers?

Therefore, sellers need to see their own demands clearly and accept the uncertainty. No matter what the final income result is, they must first be fully prepared and use their best state to welcome the arrival of Prime Day!

Here, the editor summarizes a countdown section that will help sellers better prepare for Prime Day.

Countdown to 40 days

Confirm that the FBA inventory IPI value remains at least 400

If there is insufficient inventory resulting in a low IPI score, there may be a risk of FBA inventory limitations and overpayment fees.

Solution: There is a Restock Inventory under the Inventory tab, Amazon will provide suggestions to solve the shortage of inventory, and you can follow the prompts to replenish.

If sellers choose to prepare their own inventory, they should also confirm that they have enough inventory and manpower to cope with Prime Day's extra-daily traffic and orders. In addition, don't forget the logistics congestion problem during the peak period of logistics distribution, and prepare a plan in advance.

Countdown to 35 days

Keep in mind the June 20th date, the Amazon FBA fulfillment center shipping deadline, Deadline, by which inventory must be shipped to FBA.

Sellers with high inventory should consider creating a backup shipping plan in case products run out of stock. In addition, you can also set up automatic replenishment reminders in your seller account to ensure sufficient inventory before and after Prime Day.

Countdown to 20 days

Advertise – Double your advertising budget

Warm-up promotion and advertising for carefully prepared products should be "matrix", that is to say, in addition to the PPC advertising on the site, it also needs to be promoted on some other suitable platforms such as Facebook.

Tell buyers which products and discounts the store will launch on Prime Day, distribute Prime Day product promotion information and product links on social media, conduct a lot of exposure and promotion, and attract customers to Amazon to buy products.

Countdown to 15 days

Everything is ready, but there are some details to confirm:

Confirm that the product catalog can be searched normally in Amazon's search bar and displayed in the most optimized way, and finally check the product information to ensure that the product specifications, pictures, descriptions and other information are accurate, especially the "main" products, to ensure that its product details Pages, ad health status, and more.

In addition, as Prime Day approaches, Amazon will continue to introduce new policies to ensure the smooth development of the event, so sellers must check the announcement information in time to avoid the phenomenon that products cannot be sold normally due to violations.

Finally, I wish all sellers a smooth Prime Day sale, no risk, no risk, and happy orders!