A few days ago, the Chilean National Chamber of Commerce released a "Chilean 2022 First Quarter E-commerce Report" on the local authoritative media.
The report shows: AliExpress has become the most used cross-border e-commerce platform in Chile with 24% of the order volume, Amazon ranks second with 18% , and Shopee, which just entered the country’s market last year, ranks sixth with a proportion of 3%.
The report made statistics on the payment situation of local cross-border e-commerce platforms in the first quarter, and Chilean consumers have an extraordinary love for cross-border platforms. In terms of monetary value, Chilean consumers spend 14 pesos per 100 pesos for purchases on cross-border e-commerce platforms.
Earlier, the 2021 e-commerce data released by the American Market Research Institute (AMI) also showed that the penetration rate of Chile's cross-border e-commerce platforms in the e-commerce market has reached 27%.
In fact, Chile is a market that is often overlooked by domestic cross-border merchants, but has huge potential. At present, Chile's per capita GDP ranks first in Latin America, and local consumers have strong purchasing power.
At the same time, Chile is also one of the countries with the most developed telecommunication networks in Latin America, with an Internet penetration rate as high as 82%.
In addition, the high penetration rate of smartphones has also made the Chilean e-commerce market develop rapidly, becoming an opportunity market that domestic cross-border merchants can tap.
With AliExpress becoming the largest cross-border platform in Chile, more domestic cross-border merchants can open new markets quickly and at low cost through AliExpress.
Specifically, according to the observations of Sizhe , head of AliExpress Americas in the past five months, the popular categories in the Chilean market are relatively concentrated . focus.
Among them , auto and motorcycle accessories continue to grow rapidly , and merchants can focus on car replacement parts, interior and exterior accessories, lights, and car cleaning and maintenance products.
In addition, with the advent of winter in the southern hemisphere, the demand for some indoor sports and winter sports has increased rapidly . Popular items include tennis rackets, badminton rackets and ski-related products.
Consumer electronics, on the other hand, can focus on tablet and laptop accessories, as well as storage devices.
Sizhe believes that the growth of e-commerce in key Latin American countries is fast, and the development of cross-border e-commerce is still strong. For domestic merchants, the United States, Brazil, Mexico, Chile and other countries have great market size and room for growth. Moreover , the manufacturing industry in Latin America is weaker than that of China, and has a certain dependence on Chinese manufacturing.