"A good picture is worth a thousand words", everyone is familiar with online shopping. If a seller is shopping on Amazon, the pictures on the listing are random and not real enough. It is estimated that it is difficult for everyone to place an order with confidence. Therefore, optimize the listing and add product videos. , allowing buyers to understand the products they want to buy more intuitively. In addition to clear, rich and all-round detailed description pictures, short videos undoubtedly earn more buyers' attention for the product, and it can also be more easily promoted Listing weight, highlighting the characteristics of the product, can better reflect the professionalism of the seller for the product, which is undoubtedly the icing on the cake for sales!
With over 60,000 registered brands on Amazon, the opportunity to use video to showcase exhibits and boost sales should not be underestimated. For sellers who are already brand registered, adding product main image video on Amazon can open up a wider sales channel! Amazon is also paying more and more attention to product videos. According to the survey, 90% of buyers believe that product videos are a good experience and can help them make purchasing decisions. Therefore, there are product display videos on the list, which can help sellers. Improve the conversion rate, gain an advantage in the huge market, gain more sales on Amazon, and grab the latest wave of traffic entrance!
1. According to statistics, 72% of buyers want to learn about products or services through video
2. Cisco predicts that by 2022, online video will account for more than 82% of all consumer Internet traffic, including online shoppers.
3. By the end of 2021, 80% of all internet traffic will be done using video
4. 1 in 5 Amazon visitors who watch a video will buy a related item
5. 74% of operators believe video has a higher ROI than still images
At first, the main image video function was only open to sellers with brand registration. Later, Amazon has opened the threshold for brand registration, and some sellers without brands are also allowed to upload main image videos. Main image video This function is only for sellers who have registered with the brand. There are four main image videos: explanatory videos, pure presentation videos, brand story videos and promotional videos. There is a Related video shorts at the top of the comment area of the extremely high conversion position on the Amazon product page. Short videos related to this product will be displayed here. Associated videos usually include unboxing videos, detailed product explanations, and usage scenarios. Buyers can upload a small video to Related video. The real display video helps to fully demonstrate the difference between products and related products, improves the page conversion rate, thereby reducing the bad review rate and return rate, and the cost performance is very high. The unboxing video is also a method with a relatively high audience rate. It usually disassembles the product in detail from a professional point of view. It is relatively popular on YouTube, and the quality is between the buyer's show and the main image video. The entire process from receiving the product express box to using it will also include the product's functions and some details. It is inclined to professional explanations, so that potential buyers can more intuitively understand the products they want to buy. Grasping the first 15s of gold has already determined the patience of customers whether they can continue to watch. Text reviews can no longer meet the needs of potential buyers. The effect of video reviews used by customers has gradually increased the sales and conversion rates of products, and customers have a relatively high degree of trust in this. Showing products from the customer's point of view can convince potential buyers. Therefore, many Amazon sellers are already using it to find reviewers for video reviews. A positive video with a five-star review can also attract sellers, and it can dilute some of the negative reviews, which may be more useful than multiple text positive reviews. A video of more than ten seconds, incorporating the most eye-catching highlights, so that potential customers can imagine that using this product really meets their needs, or this product can solve their immediate problems, or let them Life is more convenient, which can greatly improve the conversion rate. The rise of popular short videos is obvious to all. Until now, do you think adding videos to your listing is unnecessary? Consumers are no longer satisfied with static picture display, and high-quality video can improve the competitiveness of products. We need to clearly understand our audience, optimize listing and promotion materials, and bring a better buying experience to our customers. It is imperative to use short videos to create explosive products!