Recently , a seller broke the news that just after the big promotion , a large area of ​​products in the "Baby Head Shaping Pillows " category of Amazon's US station appeared unsellable . This news caused a large number of sellers to panic.

Many sellers have said that this is the first time that all categories are listed .

A seller asked in the forum : This is not cutting leeks, right ?

In this regard, some sellers said : This matter should be related to the " Final Regulation of Infant Sleep Product Safety Standards ( 16 CFR 1236)" promulgated by the United States .

Some sellers also received Amazon’s platform compliance reminder email , which stated that the U.S. Consumer Product Safety Commission’s new baby sleep product rule (ISP) makes it illegal to sell non-compliant baby sleep products manufactured on or after June 23, 2022. of.

Sellers speculate that it may be affected by the new US baby sleep product safety standards .

At the same time , some sellers said that such products are easy to violate the regulations , and their products have been removed from the shelves , and the link has not been restored so far .

Up to now, Amazon has not made any response to this, and some sellers said with emotion : It is better to do a multi-channel layout , at least distribute the risks into multiple baskets .

1. Amazon's outlet is getting stricter , and independent standing has become a trend

Indeed , under the restrictions of increasingly strict policies and platform rules , independent websites have gradually become the new growth point of choice for overseas sellers to make profits .

However , as more and more sellers mainly promote the sales market in Europe and the United States , there are already many early-stage companies going overseas to gradually accelerate the deployment of sales markets in Korea, Japan and Southeast Asia.

In fact, many sellers already have excellent operational capabilities and product supply chain advantages in the process of doing cross-border e-commerce , but for the Korean, Japanese and Southeast Asian markets , they still maintain a continuous wait-and-see state , not because they do not want to open the Korean, Japanese and Southeast Asian markets . It is because there are few consumer demand trends in the market for South Korea, Japan and Southeast Asia . Therefore , today I will take the Southeast Asian market as an example to show you what is worth selling in Southeast Asia .

2. Skills in selecting and operating dry goods in Southeast Asia

Compared with the European and American markets where independent stations are popular , the market environment in Southeast Asia is different . Senior DTC brand sellers told Timely that the current Southeast Asian market is centered on independent stations, and the conditions are not mature enough.

The first is the gap in profit. At present, the overall consumer economy in Southeast Asia is relatively backward , and only the wealthy are willing to pay for products with high customer unit price . Therefore, relatively speaking , products with low customer price , small size , and high volume are more likely to explode orders. , but pay attention to ensure the profit margin of the product as much as possible when selecting products .

Secondly , we should pay attention to localized design in page design and material promotion . For example , in terms of page design , Indonesia prefers elements such as green and light objects, and prefers to add religious elements for publicity on major festivals such as Ramadan and Islamic New Year. The taboo elements and customs related to religion should also be paid great attention. For example, do not use the elements of dogs and pigs. For example, in the model picture, you should also avoid using the left hand and the picture of holding things or shaking hands with the left hand.

Finally , in addition to details such as page design and promotional materials, marketing is a more critical localization link. Since most people who shop online in Southeast Asia are under the age of 30, social media operations and influencer marketing are particularly important. How to use local KOLs to promote their own brands is an important proposition. Timely messages can help sellers automatically respond to consumer questions and likes during the marketing process, and at the same time intelligently filter negative comments at the first time .

3. Can the cross-border market in Southeast Asia be done ?

According to data released by the General Administration of Statistics of Vietnam, Vietnam is expected to grow its GDP by 7.72% year-on-year in the second quarter, which is higher than the growth rate in the second quarter of last year. At the same time, e-commerce in the six Southeast Asian countries is in a stage of rapid development, with revenue of US$120 billion in 2021, with an average annual compound growth rate of over 60%, and is expected to exceed US$230 billion in 2025.

To sum up , the e-commerce market in Southeast Asia is developing rapidly , and it is also an immature e-commerce environment . Sellers who enter the market as soon as possible may make the first pot of gold , or they may gain little because the market is not yet mature . It is foreseeable that in 3-5 years , Southeast Asian e-commerce will further penetrate and sink .

Regardless of whether sellers want to take the lead in the Southeast Asian market , they can communicate with Southeast Asian consumers in the first time through the timely cross-border intelligent customer service , and grasp the real needs of consumers , thereby expanding overseas market sales .

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