A selection of cross-border events of the week Mar. Week4
eBay UK's hottest 2021 products revealed
The most profitable fashion category!
Under the influence of inflation, all kinds of products are facing rising prices, the cost of living of British consumers has increased, and people have begun to seek more ways to make money. According to eBay's survey, 75% of sellers on the platform have started selling second-hand products in 2020 to add more revenue.
In order to better understand the shopping preferences of British consumers, Wholesale Clearance recently conducted a survey of the best-selling categories and products on eBay in 2021.
Based on sales, eBay's top-selling items are fabrics, DVDs, women's clothing, bicycles, tables, watches, men's T-shirts, coins, phone cases, and hand sanitizer.
In terms of sales, the top ten best-selling products are watches, bicycles, fabrics, tables, women's clothing, dumbbells, DVDs, headphones, men's T-shirts, and women's boots.
Of these, watches are the largest source of income for eBay sellers, with around 5.7 million items sold from 2021 to February 2022, with total sales reaching £249.4 million. About 6 million womenswear were sold, with total sales of £84.2 million.
Tables are represented in the home garden category, with approximately 4.36 million units sold and £169 million in sales. And according to reports, garden furniture prices have risen by 155% and are facing a furniture shortage as most homeowners invest more in home gardening.
Among the electronic products, DVD and headphones are the most popular representatives, with sales of 65.7 million pounds and 63.7 million pounds respectively. With the popularity of retro style, it has also led to the development of the antique trading market. The nostalgic style represented by DVD and vinyl records is welcomed by people.
Combining the two, fashion, sports and leisure, and garden decoration occupy the main popular categories.
Amazon US station hot search words in February!
Recently, Ecommerce Nurse, an Amazon marketing consulting company, conducted a study on the relevant data of Amazon's US station in February, and compiled a list of hot search terms in February .
Valentine's Day present
The search highlight in February was obviously Valentine's Day. From "flowers" to "gift cards," Valentine's Day shopping drives huge traffic to Amazon. "gifts for men", "gifts for women" and "valentines day gifts" were all popular search terms in February.
Apple product accessories
Apple product accessories still dominate the Amazon hot search list. Top search terms for this category are: "airpod case (airpod case, airpod pro case, etc.)", "iphone case (iphone 12 case, iphone 13 case)" and "iphone charger".
Baby Products
"baby registry search" and "maternity dress" made it to the top 200.
kitchen supplies
Popular terms include: "air fryer", "coffee maker", "coffee table", "mini fridge" and more.
bath products
"shower head", "bathroom decor", "bathroom organizer", "bathroom rugs", "laundry basket", "candles" )” etc. are also frequently searched terms.
work out
Popular search terms are: "sports bras for women", "workout sets for women", "protein powder", "vitamin d", "water glass" (water bottle)”, “yoga mat”, etc.
articles for daily use
Search terms such as "paper towels and toilet paper," "bread," and "snacks" were trending. Also, thanks to Valentine's Day, searches like "candy" and "chocolate" have soared.
pet supplies
Some of the more popular search terms are: "cat food", "dog food", "dog toys", "dog treats", "dog bed" "Wait.
Seller has difficulty shipping
Amazon warehouse workers strike again
According to foreign media reports, on March 16, workers at three Amazon warehouses in New York City and Washington, D.C. went on strike, demanding that Amazon raise wages and restore original rest periods .
It is understood that the strike was organized by workers working night shifts at three delivery stations in Queens, New York and Upper Marlboro, Maryland. Huffington Post labor reporter Dave Jamieson said the strike was enough to cause problems at the DMD9 warehouse in Maryland, as most of the night shift workers were in action.
Workers involved in the strike said they are now being paid about $15.75 to $17.25 an hour, but those wages are not enough to cover their expenses due to rising housing, food and gas costs in the market this year.
In addition to wages, the reduction of rest time is also an important reason for the strike. In 2021, Amazon announced it would cut workers' breaks from 20 minutes to the current 15 minutes, arguing that their breaks were not guaranteed.
Notably, the strike coincides with a surge in Amazon warehouse organization across the United States. Currently in Bessemer, Alabama, Amazon warehouse workers at BHM1 are currently voting by mail on whether to unionize.
This is not the first time Amazon workers have gone on strike. Last year's Black Friday, in early March this year…similar things happened on Amazon's multiple sites. Although this strike occurred in Amazon's smallest warehouse type, in terms of recent strikes, it has affected the warehousing and the entire circulation process of warehouse goods to a certain extent.
Domestically, affected by the epidemic, Amazon sellers are also facing some problems in their delivery.
U.S. children's clothing market recovers
Sports fashion becomes a hot trend
The U.S. children's clothing market will see a recovery as vaccination rates increase and schools reopen for offline instruction and extracurricular activities.
Matt Powell, NPD Group Sports Industry Advisor, said: "The reopening of schools and the restart of sports activities have provided additional impetus to the children's sportswear business this year, and children's products will be the star category of sportswear in the third quarter ."
Of course, the resurgence of children's clothing is not just about sportswear. According to Statista, the global children's clothing market was valued at approximately $169 billion in 2018 and is expected to reach $239 billion by 2023.
Roughly two-thirds (66%) of parents in a survey of U.S. consumers by research firm Monitor say their children have different needs for clothing at home and at school, driving consumer demand for different children's clothing. demand growth. When shopping for school uniforms for their children, most parents say they prefer to buy trendy styles rather than basics.
But whether their children are at school, at home or participating in extracurricular activities, the vast majority of children's parents (88%) say they prefer their children to wear cotton clothing , according to the Monitor study. A majority of parents (55%) said they routinely check fiber content labels when shopping for their kids.
In the U.S. childrenswear market, new brands tend to be successful, according to retail intelligence platform Edited. The company said the U.S. children's clothing market will see growth in 2021, thanks to the addition of new brands such as Fearof God, SSENSE, Pac Sun and Missguided.
Market intelligence and consulting firm MordorIntelligence says mini-fits are also popular in many adult apparel . That's because parents love to post about themselves and their kids wearing parent-child clothing on social media. According to Edited, an e-commerce technology company, “Streetwear that is unisex and expresses a personal style is also on the rise .”
Sales increase for 11 consecutive years
UK organic beauty goes mainstream
With the concept of sustainability taking root, surveys show that UK consumers are more inclined to shop for eco- friendly products , from packaging to ingredients. In the midst of this, organic beauty and health are also being pushed into the mainstream .
According to the UK Soil Association, sales of organic beauty and wellness products rose by 15% to around £1.38 in 2021, marking 11 consecutive years of growth in the category, with nine years of double-digit growth. In addition, more than 50,000 products have passed the COSMOS standard certification, and sales of organic and natural cosmetics have increased by 32%.
Most of the growth is driven by online sales, with data showing that around 20% of total global beauty sales in 2021 will come from e-commerce due to the impact of the new crown epidemic.
According to a survey by the British Soil Association, about 25% of certified organic brands sell about 33% of their products through e-commerce, 13% of brands have e-commerce sales accounting for more than 90%, and 44% of brands sell online. growth as an important reason for its growth. On the other hand, 38% of brands also experienced a drop in sales due to offline store closures.
As people's ideas continue to deepen, this organic product has also expanded from the traditional beauty and personal care categories to home care, oral care, etc., and the demand for healthy products such as candles, dental products and cleaning is also increasing.
Growing demand for brand transparency as consumers become more aware of beauty ingredients, fueling interest in organic beauty and wellness products, coupled with media attention to environmental issues such as climate change, have propelled the organic industry to become mainstream.
In addition to the organic beauty category, with the continuous improvement of people's consumption level and increasing attention to environmental issues, various environmentally friendly products are more and more popular among European and American consumers.
